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Rohrer Named Director of Technical Operations (August 22, 2011)
DMN Newswire--2011-8-22-- Atlas Digital announces that Don Rohrer has joined the company and named Director of Technical Operations.  He comes to Atlas after spending the past 10 years at Wexler Video where he has held many senior management positions, most recently serving as Wexler’s Vice President of Sales & Mobile Services.

'We are very excited to have Don join our team and to help drive the technology roadmap of the company,' says VP of Sales & Business Development, Lloyd Guillen. 'Don has an excellent understanding of our clients’ needs and we’re excited to have him lead our technical operations department to better serve them not only today but into the future.' 

'Our clients have a vision and our job is to help create and deliver that vision,' says Rohrer.  The direction Atlas follows is one of innovation to further help clients design a workflow that best suits their needs.  The company’s reputation is built on the services and support it provides.  As new products are developed and new technologies are introduced, Atlas is positioned to recommend and support the right solution to its clients.  'Adding Don to the team gives our clients one more resource on the Atlas Digital team to lean on as the post-production industry continues to evolve,' continues Guillen. 

As the leader in post-production, the Atlas Digital team understands how the industry changes quickly and therefore able to help their clients’ navigate their way around the technology and all of the available off the shelf products. 'Content producers can buy everything themselves now in retail stores or online,' says Rohrer. 'Atlas is a unique company in that we can provide workflow solutions and insight so that non-technical, creative people can focus on what they are trying to create as artists.'

During his tenure at Wexler, Rohrer began as Director, Nonlinear Services and also held roles as VP of Sales and VP of Broadcast IT.  Prior to Wexler, he was with 3 Point Digital where he started as a Senior Support Representative/ACSR and moved up to Senior Sales Executive.

About Atlas Digital

Founded in 2003, Atlas Digital is a full service post-production editorial company offering a variety of products and services including mobile editing system rentals, workflow consultation, staffing, payroll and in-house services such as duplication, encoding, digitizing and video and audio finishing. Through its PilotWare division, Atlas offers tapeless, digital asset management solutions and integrated transcription services. In addition to rentals and service, Atlas has editing suites and production offices available in Universal City and Santa Monica. For more information please visit

About PilotWare

Since its inception in 1996, PilotWare has dominated media asset management for reality, game and talk show television.  Pioneering the use of networked databases for post-production, founder Pilot Peppler, has been instrumental in managing digital workflow solutions for more than 500 television productions. PilotWare is a comprehensive system for the logging and distribution of media on AVID, or Final Cut Pro platforms. For more information please visit

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Related Keywords:post production, editorial, workflow, duplication


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