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DOGTV A Howling Success(June 28, 2012)
SAN DIEGO, CA -- (Marketwire) -- 06/28/12 -- DOGTV, the new cable channel exclusively for canine viewers, has announced four-month audience results from its test market in San Diego where it was viewed by more than 30 percent of available dog-owning households. More than two-thirds of those households were repeat viewers and the average viewing time was more than two hours.
"We are elated with these numbers which surpassed our greatest expectations," said Gilad Neumann, CEO of DOGTV. "Before the launch we would have considered a five percent viewership rate as a smashing success. The results have reinforced our position that there is a real demand for this type of programming. Our plans are to meet that demand with expanded nationwide coverage by fall 2012 and with our recently launched online streaming channel."
As its name suggests, DOGTV is television designed exclusively for dogs. Scientifically developed, endorsed by pet industry leaders and backed by four years of clinical research, dog television producers spent hundreds of hours to create content that caters to a dog's well being and unique sense of sight, hearing and movement detection. Everything from the visuals -- the scenery, scenarios, color palettes and camera angles -- to the audio soundtracks were selected with a dog's experience in mind. DOGTV programming is organized into relaxation, stimulation and exposure segments that provide the right balance for the daily cycle of stay-at-home pups.
San Diego pet parents seem to be following the recommendation of Wayne Pacelle, president and CEO of the Humane Society of the United States. Pacelle recommends leaving visual and auditory stimulation on for home-alone dogs.
DOGTV is free for a limited time during its market test phase in San Diego. For households not served in the test market, the channel for dogs is available via online streaming for $9.99 a month. To access dog television streaming content or learn more, visit DOGTV at www.dogtv.com or on Facebook at www.facebook.com/tv4dogs.
DOGTV is the first programming of its kind. This television channel for dogs is a trusted source of scientifically developed content for dogs, endorsed by major research and animal welfare organizations. DOGTV programming content is organized into relaxing, stimulating and exposure segments that provide the right balance for the daily cycle of stay-at-home pups. DOGTV's content is designed for a dog's visual, auditory and emotional sensibility. For more, visit www.dogtv.com.
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