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DNA Interactive to Develop Naked Gun:ICUP for iOS and Android Platforms

(August 18, 2011)

LEAMINGTON SPA, United Kingdom, Aug. 18, 2011 (GLOBE NEWSWIRE) -- DNA Interactive, subsidiary of DNA Dynamics (Pink Sheets:DNAD), have announced an exciting new deal signed with Gamecentric Media to bring the well-known, Paramount comedy, The Naked Gun to iOS and Android platforms, this Fall.



Specialists in social gaming, the Gamecentric Media team have been involved in some of the biggest multi-player titles such as Call of Duty and the Warcraft series. They are using their social gaming expertise to add The Naked Gun:ICUP Facebook game to their already impressive portfolio. Paul Limon, CEO of Gamecentric Media, said, "It's an honor to be able to continue the exploits of Frank Dreben Jr. on mobile platforms with our partners at DNA Dynamics. Together we look forward to providing a completely original Naked Gun adventure, true to the spirit of the franchise, providing a laugh-filled mobile experience that bridges the gap with the social game."



 Equally adept in the mobile phone games industry, DNA Interactive will partner the LA Based developer and DNA Studios to bring the Naked Gun franchise to Android and iOS devices. The game will be produced internally, through DNA Studios: a subsidiary of DNA Dynamics. CEO Ed Blincoe comments: "DNA Dynamics is very excited to be involved with the Naked Gun project. Our point and click with a CSI twist adventure game, complete with puzzles, quests and Zucker brother quirk will be unique among existing mobile phone games." He went on further to say, "It will also be a great opportunity to showcase the creativity of both the DNA Studios and DNA interactive teams."


The mobile adventure will tie-in closely with the social networking game, all to be written by Robert LoCash, original series co-writer and producer.




The mobile game is expected to gross $2 million over the lifetime of the product. Going to Market in Q4, DNA Interactive expects to report the revenues in its end of year financial statement.



Previously DNA announced that its match 3 puzzle game ranked 12th in the puzzle category in Apple's App store. Legacy: Mystery Mansion is a hugely entertaining match 3 puzzle game where you discover the secrets of an old mansion by collecting pieces of the missing antiques from each room. With twenty-five fast and frantic levels and stunningly detailed graphics, Legacy captures your imagination and draws you into its spooky atmosphere.



About DNA Interactive



DNA Interactive is a publisher of games and apps for mobile and tablet devices including iPhone apps, apps for the iPad along with apps for Android phones and tablets. Established in 2010 DNA Interactive develops, acquires and publishes games for Android and iOS devices.



About DNA Studios



DNA Studios, formally Slam Productions Ltd, is a videogames developer based in Leamington Spa, Warwickshire. DNA Studios create Games and Apps for Mobile Devices and handheld consoles using their proprietary Rapid Application Development tool, The "Slam Engine". In 2010 the company was named by Develop Magazine as one of the top 100 most successful game studios in the world.



About Gamecentric Media



Gamecentric Media, is comprised of a growing team of game industry veterans who have worked on some of the most successful game franchises of all time. Gamecentric Media endeavor to infuse every project with as many addictive and compelling game elements as possible, producing high-quality, cost-effective, profitable games. For more information visit www.gamecentricmedia.com



Safe Harbor Statement:



The information posted in this release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify these statements by use of the words "may," "will," "should," "plans," "expects," "anticipates," "continue," "estimate," "project," "intend," and similar expressions. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. These risks and uncertainties include, but are not limited to, general economic and business conditions, effects of continued geopolitical unrest and regional conflicts, competition, changes in technology and methods of marketing, delays in completing various engineering and manufacturing programs, changes in customer order patterns, changes in product mix, continued success in technological advances and delivering technological innovations, shortages in components, production delays due to performance quality issues with outsourced components, and various other factors beyond the Company's control.


CONTACT: Rishika Sharma
pr@dnadpk.com
(1) 347 352 0078
www.dnadpk.com

Page: 1


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