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DMA Uses Animo to Create New Venue for Betty Boop

(August 08, 2001)
Move over showgirls. Watch out lounge lizards. There’s a new girl in town. Betty Boop, the lovable flapper who first appeared on movie screens in the 1930s, will soon be playing Vegas with help from DMA Animation.

King Features retained DMA to adapt its classic character to a new line of video slot machines, which are being scripted by Top Gun Gaming and manufactured and marketed under a licensing agreement with Las Vegas-based Bally Gaming and Systems.

DMA is using Cambridge Animation Systems’ Animo software to create the high-end graphics and animation for the new Bally Gaming machines. The new Betty Boop game starts off with images of Betty in her dressing room, asking players to help her pick her next movie role. She points to three posters on the wall that illustrate her choices Circus Extravaganza, Daredevil Betty or Game Show Sweetheart.

After the player makes a selection, Betty is transported to the movie set. In the daredevil sequence, for example, Betty is loaded into a cannon as her pal Bimbo begins his duties as master of ceremonies. Betty nervously reminds Koko the Clown not to use too much gunpowder. Koko lights the fuse and the crowd watches as Betty sails through the sky, flying over her intended target.

A core group of six DMA animators under the direction of Tony Caio and Bryan Cox completed the Betty Boop project for King Features in less than six months. Two Animo Systems were used to create new character animation for Betty and the game’s ancillary characters. Backgrounds were designed in Adobe Painter 6.0 and imported into AfterEffects 4.1.

“We worked very closely with King Features to make sure Betty looked beautiful,” says Caio. “King Features Syndicate has very high standards for its licensed properties. Animo allowed us to portray Betty in her traditional look and style, which is very important on a project of this scope.”

Major casinos in Las Vegas, Atlantic City, N.J., and Mashantucket, Conn., are targeted for the unveiling of Bally Gaming’s new Betty Boop slot machines later this year.

As the worldwide exclusive licensing agent for Betty Boop, King Features has worked closely with Fleischer Studios, the producer and current owner of the perennially popular property, to build the character into a billion-dollar business. More than 250 licensees in the United States and nearly as many internationally produce quality products bearing Betty’s likeness in virtually every category. Betty Boop is slated to star in a new animated television series now in development.

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