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DK Scores with "Game Day" for Dicks Sporting GoodsDigital Kitchen (Seattle/Chicago/New York) combines live -action and animation in adrenaline filled spot. (August 03, 2007) Blending live -action and animation Emmy-winning Digital Kitchen (DK) Seattle/Chicago/New York, creates an action-packed sports spot for Dicks sporting goods. DK utilizes their expertise in animation to create clever transitions from a bland classroom setting to animated sports games. This: 30 spot shows adrenaline filled sports competitions with live players competing against animated figures. DK is lauded for their use of animated graphics and live-action and lends their knowledge in this field to Dick's Sporting Goods to create this energetic spot.
"Game Day" begins in a stark classroom filled with disengaged students. As the camera scans the feet of the restless high-school students a note is being passed over a soccer ball while a male student is doodling "Game Day" on the outside of his green notebook. As the student scribbles a play, the camera zooms into the notebook as it morphs into an action packed football game. The scene cuts into a lively football game. As the crowd roars, a player suited in football equipment from head to toe plays against an animated team.
The spot transitions back to the classroom where a teacher is drawing a chemical equation on a green chalkboard. The equation filters into an action-packed soccer field. The animated soccer ball leads the viewer into the midst of an intense soccer game. The energetic green scene focuses on a live player as he aims towards the goal. A voice chimes in stating, "game day, waiting is the hardest part". The spot closes displaying the Dick's logo and the tagline "Every season starts at Dicks Sporting Goods".
About Digital Kitchen:
Digital Kitchen is a full service design, development and production partner to the experience economy. Unlike a traditional production company, DK is staffed with designers, filmmakers, editors, animators and musicians uniquely dedicated to the power of a collaborative auteurship.
The company's slate of award-winning projects encompasses the emerging arenas of rich video and non-traditional advertising as well as motion graphics, design, filmmaking, commercials and network branding. An indispensable creative resource for major ad agencies on campaigns for Budweiser, HBO, Coke and Showtime and for clients such as Sundance, ATT, Microsoft and Screenvision, Digital Kitchen is a vital force in the world of advertiser-driven production.
Airdate: July 18, 2007
Production/Design/Editorial/VFX Company: Digital Kitchen, Chicago, IL
Executive Creative Director: Jeff Long
Creative Director: Noah Conopask
DP: Stephen McGeehee
VFX Supervisor: Linas Jodwalis
Senior 3D Creative: Igor Choromanski
3D Designer: Mike Campobasso
Designers/Animators: Nick Campbell, Shangyu Yin, Luke Choi, Jeremy Stuart, Jason Esser
Animators: Peter Kallstrom, Eric Lower, Tim Sepulveda
Editor: Josh Bodnar
Producer: Andrea Biderman
Executive Producer: Kent Smith
Advertising Agency: Direct-to-client
Music/Sound Design: Machine Head, Venice, CA
Composers: Jason Moss, Dustin Camilleri
Virginia Scripps, Kim Orchen Cooper
Press Kitchen 310.392.6682
Related Keywords:Digital Kitchen, Dicks Sporting Goods, Post Production, Spot