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DEMOfall showcases future products

Show in Huntington Beach, California lures local VCs in search of next big idea By John Virata

DEMOfall is a small focused event designed to bring innovators in emerging technologies together with venture capitalists, analysts, and other technology types to see what the latest innovations are being made in the world of high tech. The show, held at the Hyatt Huntington Beach, is an invitation only affair with 70 companies showcasing their wares. There is a lot of technology being demonstrated at the show, ranging from social networking applications, video applications, and blogging tools, to image editors, audio tools and portal creation systems. We took a look at some interesting technology on day one of the show. Here is our report.

First up was LightZone from LightCrafts, Inc. LightZone is a photo editor for digital photographers that enables you to browse, edit, fine tune, print and archive your digital photographs. Targeted at the prosumer and professional photographer, and based on the zone system of editing advocated by Ansel Adams, LightZone provides a simple, yet powerful interface for managing and manipulating digital images. The application, scheduled to ship in October on both Macintosh, Windows, and Linux platforms, enables users to highlight and edit specifics aspects of an image, rather than having to edit the entire image or create masks to edit specific portions of an image. It includes a ZoneFinder that automatically analyzes light values of an image with the shape of the objects in the image, as well as a ZoneMapper that adjusts zones of an image to improve detail and contrast. For more information, visit

LightCrafts demo stand showcasing Lightzone

ComVu was showcasing its PocketCaster application, a tool that enables you to stream your camera phone videos to the Internet, giving users the capability to stream live events in real time to any size audiences. The PocketCaster enables you to transmit live video and notify the group who you want to see the video either via email, SMS, or instant messaging technology. The video is sent to a ComVu server which then archives the video, and allocates the bandwidth, and is then broadcast live to your designated viewers. PocketCaster also captures the Geo-position in the video, enabling viewers to locate the transmission point on a map and add tags and other video information to categorize and search the video. The software is currently in beta and works with any Microsoft Windows Mobile 5 device, the AXIA A108 PDA Phone, Asus 730W PDA, and Windows Pocket PC XScale devices with VEO SD camera. The user must also have access to a data network such as GPRS, 1XRTT, WiFi, or WiMAX. The service fees are currently $10 ($80 a year) for a basic broadcast package. The package at this price includes about 8 hours of broadcasting and 100MB of storage. A 30 day trial is available at

Digital Chocolate showcased a collection of networked mobile games that enable users to play with friends and members of the Digital Chocolate community. The company introduced Mobile League Sports Network Sports Picks, which enables players to guess the outcomes of sporting events. The game is expected to be available for download in October via wireless carriers for a nominal subscription fee. The company also announced a pair of avatar based games expected to be released in the first half of 2006; AVaFlirting, which enables users to crate avatars and go on digital dates, and AvaCars, which enables players to build and customize digital cars, and then race against other members of the community, create car clubs, and talk with each other using text and picture messaging. For more information, visit

Phantom Technologies showcased its audio technology, Ss3 which improves the separation between musical instruments and voices while enhancing 3D realism in music and audio, the company said. The resulting sound is akin to live concert quality sound on a portable device. The technology will soon be released in a Targus International co-branded product called the Targus SoundUP for Apple's iPod. The SoundUP weighs less than 1.5oz and is expected to give music playing from an iPod a studio like quality to it. the company also sees its Ss3 technology as a good fit for such devices as headphones, cell phones, DVD players, video game hardware and other consumer audio devices that output sound. For more information, visit

VideoEgg showcased its VideoEgg Publisher, a Web based video publishing tool that the company says makes publishing video to the Web as easy as putting photos on the Web. The technology enables users to capture, encode, upoad, and watch video online. It puts all the encoding, format, and player issues into the background and enables you to concentrate on capturing the video and putting it on the Internet in just a few clicks of the mouse. Based on Macromedia Flash technology, the VideoEgg Publisher works with partner websites that support the uploading of video, and is targeted at users such as bloggers, real estate agents who wish to easily showcase videos of properties, online auctions, and social networking services. For more information, visit

Streamload launched Streamload Media Max, an online media center that enables consumers to store, manage, organize, access, and share their media collections via the Internet. Streamload's Video Share component enables users to access and share their video, including high definition video from any Internet enabled device. The service provides up to 250GB of storage space online for media at a price of $14.95 a month or $9.95 a month when paid annually for a premium account. A limited functionality version is free of charge. For more information, visit

And finally, Picture Marketing showcased its Picture Marketing in a Box solution that the company says brings one to one marketing to companies of all sizes. The idea is based on the premise that if you take a picture of someone, they will want it, and will provide information, such as an email address, to obtain a copy of that picture. This in turn enables you to target that individual with like minded advertising. Say they attended a Supercross event and had their picture taken as they sat in the stands, or perhaps next to an autograph table. When the marketer asks for an email address to send the picture, they can target it with an advertisement from, say a motorcycle company. An explained example was a campaign by Jaguar motorcars that took pictures of prospective buyers of its cars. When the prospective buyers went to the dealer to test drive a car, the dealer took a picture of them next to the car. The dealer then sent them a postcard with their photograph in it and invited them back to check out new vehicles, or perhaps provide input on, say the dealer's service department. This in turn gets the marketing machine rolling. The technology can work in large venue events or trade shows, as well as retail locations. It is designed to generate sales leads, and also measures the success or failure of a given, targeted campaign. For more information, visit

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John Virata is senior editor of Digital Media Online. You can email him at
Related Keywords:DEMOFall, venture capital, emering technologies


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