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DBMM Continues to Execute Business Plan With Strategic Partnerships

(February 21, 2014)

NEW YORK, NY and LOS ANGELES, CA and LONDON, UNITED KINGDOM (via eTeligis.com)

NEW YORK, NY and LOS ANGELES, CA and LONDON, UNITED KINGDOM - via eTeligis (Feb 21, 2014) - Digital Brand Media & Marketing Group, Inc (OTCQB:DBMM) is very encouraged by the Merger & Acquisition activity taking place in the digital technology and marketing sector in 2014.Reggie James, Co-Chief Operating Officer and Senior Vice-President Marketing & Communications has commented:

"As DBMM continues to implement its Business Plan and build our strategic allianceswith partners BRANDmini and VMSPlay, the positive aspects of those partnerships are serving us well as we began fiscal year 2014 and havehad discussions with newclients in the US and in Europe. The offering to clients now includes added dimensions which can provide a competitive advantage as we had hoped when the relationships were initially established. In addition, we are excited by recent activity in the market that continues to confirm the Company's position as a business attractive to institutional investors and to a target acquisition."

"Recent activity relating to the meteoric growth in both Short Messaging Services (SMS) as well as premium services such as Video Messaging Services (VMS) shows no sign of slowdown, quite the opposite, and our offering via partners has been both timely and will prove to be well-advised over time. The recent acquisition by Facebook of the SMS provider WhatsApp (http://on.wsj.com/1e8rEi2) elevates the nature of our tied alliances," said Mr. James.


Going forward, there are many opportunities but they will take time and additional headcount, as stated in our recent 10-K and 10-Q. While we are quite bullish on DBMM's potential, we highlight that it takes time and people to execute against opportunities. However, the Company remains significantly undervalued, albeit a Company with consistent revenues. Therefore, in order to provide for the reserve equity generally required for any financing arrangement and an equity portion which must be reserved for an acquisition, the Authorized Shares have been increased to 2,000,000,000 common shares as prudent contingency planning.

About Digital Brand Media & Marketing Group, Inc. (DBMM)

DBMM Group crafts, designs and executesdigital marketingstrategies across multiple ad platforms and social media networks for a broad array of clients to help each of them establish a uniform brand identity across the digital universe. The product offering is aunique value propositionof intelligent analytics provided by an experienced digital marketing and technology team. DBMM is an OTCQB Company, Symbol OTCQB: DBMM.

About VMS Holdings, Inc. (VMS)

VMS Holdings, Inc. develops a mobile application for sharing videos. Its mobile application allows companies and users to send and receive video content to and from a mobile phone; subscribe for a favorite celebrity, actor, TV-channel, or team and get video updates; and create your own channel and become a broadcaster, as well as serves as a tool for mobile marketing and sales. The company's mobile application is available for Android, BlackBerry, iPhone, and Symbian devices. It distributes its mobile application through distributors, and mobile device and application stores in Africa, Europe, Asia, North America, and South Africa. It serves mobile operators and media companies, government organizations and law enforcement agencies, premium content providers and retailers, sports clubs, and celebrities worldwide.

About BRANDmini

BRANDmini is a transactional marketing automation platform for creating, serving, and measuring marketing campaigns across multiple online channels and mobile devices. Our platform is integrated with leading ad networks, publishers, mobile platforms and social sites.

BRANDmini's innovative In-Page technology empowers brands to engage and transact with consumers while they are browsing. Now anyone can build branded transactional ads, gadgets, social landing pages and run campaigns anywhere your customers are.

Safe Harbor Provisions

The foregoing contains certain predictive statements that relate to future events or future business and financial performance. Such statements can only be predictions, and the actual events or results may differ from those discussed due to, among other things, those risks described in DBMM's reports filed with the SEC. Opinions expressed herein are subject to change without notice. This document is published solely for information purposes, and is not to be construed as an offer to sell or the solicitation of an offer to buy any securities in any state. Past performance does not guarantee future performance. Additional information is available upon request.

CONTACT:

Digital Brand Media & Marketing Group, Inc.

IR Contact:info@dbmmgroup.com

TEL:+1 646 722 2706

SOURCE: Digital Brand Media & Marketing Group, Inc.

Associated Documentation:
http://www.eteligis.com/ViewSubmission.aspx?submissionRequest=24501 - Link to submission on http://www.eteligis.com


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