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DBI Stores LLC Selects MyRadio for In-Store Music; Becomes First Sponsor of MyRadio in the Dallas/Fort Worth Area(November 15, 2011)
SCOTTSDALE, AZ -- (Marketwire) -- 11/15/11 -- MyRadio, Inc. is pleased to announce DBI Stores LLC, a Dunkin' Donuts franchisee, has selected MyRadio as its music service provider for use in all corporate owned stores in Texas. "MyRadio is a new media company offering retailers a licensed in-store music system while also providing targeted and affordable advertising opportunities for local businesses," said Neal Duncan, President of MyRadio. DBI Stores also becomes the first local sponsor of the MyRadio media network in the Dallas/Fort Worth area.
As a local sponsor of MyRadio, DBI Stores will be prominently promoted in all MyRadio mass and direct advertising, public relations, event marketing, social networking and direct sales efforts.
MyRadio offers retailers four unique benefits: It's a licensed music system with no monthly service fee. Each location is in essence a custom radio station and chooses the music it wants from a catalogue of MyRadio playlists. Retailers can advertise to customers while they are in the store. Qualified businesses can even earn as much as $100 every month, per location, just for playing MyRadio.
In exchange for MyRadio sharing revenue, there are a limited number of commercial spots aired each hour for local and neighboring business. However, storeowners do have the ability to block certain messages, including those of direct category competitors.
"The synergy created by our custom, no monthly fee, music programming and the mix of targeted, low cost advertising is unique to this market space," said Duncan. "MyRadio's offers one of the most targeted geographic and demographic audiences in the advertising industry," Duncan added. "We have actually trademarked the phrase 'Block Level Marketing ' to describe our community-based advertising network. MyRadio capitalizes on the people already shopping and eating in the neighborhood, and with ads starting at only $1.00 MyRadio has the ability to fit any marketing budget."
MyRadio began in Phoenix, Arizona. The privately held company has more than 185 locations in the Phoenix area with franchise companies such as Shell Gas Stations, Fantastic Sam's Hair Salon, Burger King, Dunkin' Donuts, The UPS Store, and Subway. For information on how to advertise or obtain the music system, please visit www.myradio.com or call 1-866-MyRadio (697-2346).
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