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Cycle World's Ten Best Bikes of 2010 to Be Announced on www.cycleworld.comCheck Out cycleworld.com's Ten Best Bike Week From July 12-16 for This Year's Winners (July 08, 2010)
NEWPORT BEACH, CA -- (Marketwire) -- 07/08/10 -- Cycle World, the world's largest and most respected motorcycle media brand, will be announcing the "Ten Best Bikes of 2010" on www.cycleworld.com beginning July 12, 2010 -- the first time the Ten Best Bike winners will be revealed digitally prior to the magazine hitting newsstands. Why buck tradition?
Says Larry Little, Cycle World Senior Vice President and Chief Brand Officer, "Cycle World readers are consuming our information in many ways -- online, smartphones, print, iPads -- so we're more aggressively taking the 2010 Ten Best news to where the consumers are." He added, "This is a key moment for Cycle World -- we're publishing a long-time major editorial franchise to our digital platforms first, and that trend will continue."
Fans can travel to Cycle World's Ten Best Bike Week at www.cycleworld.com the week of July 12-16, 2010 to find news on the winners, with the first 2 winners being announced July 12th on both www.cycleworld.com and Cycle World's iPhone app. Two additional winners will be revealed daily through July 16th with each bike featuring exclusive Cycle World videos, photos and the story on why each bike was chosen to receive the coveted Ten Best Bikes award in their category.
Cycleworld.com e-newsletter subscribers will get this breaking news delivered right to their inboxes, so if you aren't currently on the list, sign up at www.cycleworld.com/newsletter to be among the first to get this year's Ten Best Bikes news. Cycle World's Ten Best Bike Awards will be featured in the September issue of the magazine (on-sale August 3rd), enhanced with 2-D code technology which links video to traditional print products via mobile devices.
About CYCLE WORLD
Cycle World is the largest, most respected media brand in motorcycling, reaching out to millions of enthusiasts across the globe. The Cycle World brand offers consumers more touch points than any other industry media outlet through leading-edge print and digital platforms, including magazine, website, iPhone apps, Cycle World Radio and live events. We're expanding the marketplace with new and returning rider initiatives like TWIST (Two Wheel Inspired Secondary Transportation) and offer marketers unprecedented research studies on today's motorcycle market. Cycle World is owned by Hachette Filipacchi Media U.S. (HFM U.S.), producers of brands including: ELLE, ELLE DECOR, ELLEgirl, Woman's Day, Woman's Day Special Interest Publications, Car and Driver, Road & Track, Jumpstart Automotive Group, Cycle World, Premiere and the brand new Glo, a new online women's lifestyle brand. HFM U.S. is part of Lagardere's media division Lagardère Active , a producer of special-interest content in more than 40 countries. For more information about Cycle World, visit www.cycleworld.com or call us at 949/720-5300.
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