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Cyberport's Digital Media Centre Expands With Snell & Wilcox

Alchemist Platinum used at Asia's digital media hub (August 11, 2004)

Hong Kong's Digital Media Centre (DMC) has taken the next step towards becoming Asia's hub for digital content creation, with its purchase of Alchemist Platinum, the Snell & Wilcox high-end, phase correlation-based, motion-compensated standards converter.

Dr. Krates Hing-Ngok Ng, centre manager, Digital Media Centre, Hong Kong Cyberport, said, "By nurturing a new generation of multimedia talent, we will not only further enhance and expand upon Hong Kong's reputation for cutting-edge film and visual production, but we also will greatly empower Hong Kong's SMEs to compete and win projects anywhere on the planet that require world-class quality and low production costs."

The Alchemist Platinum, delivered in Hong Kong by Broadcast Technology Limited (BTL), is unique in its ability to upconvert high-quality 625 material to HD with artefact-free, high-resolution images, producing clear and crisp outputs from the widest range of video input material. As a result, DMC is able to seamlessly remaster content created in Hong Kong's native standard of 625/50Hz SD and repurpose it for distribution in the lucrative 1080i 60Hz HD formats of Japan, Korea, and the U.S.A. The first content creator at DMC to make use of the Alchemist Platinum transferred a 35-episode, one-hour length TV series from standard-definition to high-definition format.

Phase correlation is a unique motion-compensation technology for delivering high quality no matter what output format is required -- HD or SD, PAL, or NTSC -- and the Alchemist Platinum is the first of its kind in North Asia.

Snell & Wilcox's Alchemist Platinum, which contains the Emmy-award-winning motion measurement at its core, has been the industry standard for quality for more than a decade. It has been approved and is being used for HD upconversion by world-leading broadcasters such as NHK, Discovery, and BBC Worldwide.

About Cyberport and Digital Media Centre
Cyberport - Hong Kong's IT flagship ( - will create an interactive environment that will host a strategic cluster of local and overseas information technology (IT) companies. The Digital Media Centre (DMC) is a unique state-of-the-art digital content creation facility in Cyberport. The DMC is committed to providing leading technologies, expertise, hardware, and software support for activities ranging from video editing to computer game programming to 3D scanning.

About Snell & Wilcox
Snell & Wilcox, the leader in its field, delivers technologies and products that enable television and satellite broadcasters, post production facilities, filmmakers, and communications professionals to move content seamlessly between analog, digital, high definition, and file-based systems and to bridge the world's multiplicity of line/field and color standards. The company provides switchers and keyers, standards conversion systems, networked infrastructure components, and products for noise reduction, image enhancement, and restoration. In business since 1973, Snell & Wilcox Ltd. maintains its Asia headquarters in Hong Kong and European headquarters in Hampshire, United Kingdom. Additional offices are located in New York, California, China, France, Germany, India, Japan, Lebanon, Malaysia, and Russia. Visit for more information.



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Related Keywords:Digital Media Centre, Alchemist Platinum, Snell & Wilcox, standards converter, Dr. Krates Hing-Ngok Ng, Hong Kong Cyberport, Broadcast Technology Limited, upconvert,

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