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Cyberjenn 3D Character to Attend Exhibiting ShowEnterprise fellowship helps innovative design company excel. (May 28, 2004)
The future of consumer marketing lies in the very realistic hands of 3D multimedia characters, and industry professionals can get an exclusive insight into this cutting-edge technology from a Birmingham-based company at the upcoming Exhibiting Show at ExCel in London.
Cyberjenn, developed by former University of Central England (UCE) student David Broadbent, has been handpicked to provide VIP presentations at the exhibition, giving visitors an insight into its revolutionary multimedia solutions. Mr Broadbent will also create a tailor-made 3D character for the show - which runs from 30th June to 1st July - demonstrating how the company’s interactive models can be used in the commercial marketplace.
Cyberjenn creates bespoke multimedia business solutions for clients looking to promote their brand in an original and creative way. Combining traditional graphic design with revolutionary CGI techniques, the company creates a 3D character which can be enhanced with human-like quirks for added realism. It can then be used for a whole range of product promotion opportunities, from magazine and television adverts to company websites and emails. The characters can even be programmed to speak any language the client chooses, opening up the technology to an international market.
Cyberjenn is taking part in The Exhibiting Show whilst participating on the pioneering Enterprise Fellowship Scheme (EFS), which is designed to encourage staff, students, and alumni at participating West Midlands universities to turn their technology or design-based ideas into real businesses. The scheme has helped Cyberjenn to hone its business skills with a view to promoting its solutions overseas.
“EFS caters for companies that other business development organisations may not traditionally support,” commented David Broadbent. “I have been very impressed with the range of services and huge wealth of expertise that EFS can offer businesses like mine, especially in relation to the international opportunities available, which are often overlooked by other organisations.”
“Cyberjenn is surfing a new wave and the possibilities stemming from this groundbreaking technology are extensive, from robot artificial intelligence to film animation, but it is the communications industry that especially stands to benefit,” adds Mr Broadbent. “Marketing professionals are always on the look out for new and creative ways to deliver information and products to the consumer.”
EFS, which is funded by the European Regional Development Fund and the Mercia Institute of Enterprise, was the first scheme of its kind in England when launched by The University of Warwick and Coventry University. It has since grown steadily and expanded to cover the universities of Central England in Birmingham, Keele, Staffordshire and Wolverhampton.
The scheme works by offering support to eligible people from participating universities in assessing the feasibility of their business idea and then providing an environment and tailored help to create viable commercial businesses.
Applicants need to prove they have the time and commitment to develop their idea, which must be innovative and design or technology-based. They must be able to demonstrate the potential of their plan and must be willing to set up any future business in the West Midlands. They are assessed by an expert panel before being offered a place on the EFS programme, where the new ‘fellow’ is offered a unique package of business support.
For further information on the EFS scheme please contact the programme co-ordinator Sue Heath on 024 7632 3329 or via www.efs.ac.uk
Related Keywords:Cyberjenn, Exhibiting Show, 3D Character, University of Central England, UCE, David Broadbent, CGI, Enterprise Fellowship Scheme, EFS, European Regional Development Fund, Mercia Institute of Enterprise,