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Cut + Runs Dan Swietlik Purrs With Whiskas

Edits Whiskas Meaty Selections spot (February 11, 2005)

The new spot for Whiskas, edited by Cut + Runs Dan Swietlik, is a playful and whimsical illustration of the popularity of Whiskas Meaty Selections. ?House opens with a man returning home with a bag of groceries. He pours Whiskas New Meaty Selections for his cat, which scampers into the kitchen purring with delight. Suddenly, there is a crash outside. Looking out the kitchen widow, the man is awestruck when he discovers he is staring eye-to-eye with a lioness and a purring lion. Pulling back the window shade, a pack of tigers is revealed. A shadow of a great cat then streaks across the wall, and heavy paw thuds indicate the creatures are crawling around on the roof. We then see a long shot of the house and a myriad of wild felines surrounding the property. Why all of this unusual activity? Cats cant resist the Whiskas New Meaty Selections.

About Cut + Run
Cut + Run started in 1997 with a mighty workforce of three. Today, the editorial company in one of the premier offline editing companies in the world. Utilizing a home base of London and Santa Monica, editors can work anywhere on commercial, music video and long format projects.

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Client: Whiskas
Spot(s) title(s): ?House :30 & :15 Lift
Airdate: January, 2005

Advertising Agency: TBWA Chiat/Day /Los Angeles, CA
Creative Director/AD: John Payne
Creative Director/Copywriter: Gary Pascoe
Senior Producer: Kara Harris
Assistant Producer: Stanton Hill

Production Company: Form/Los Angeles, CA
Director: Harry Patramanis
Producer: Lexi Godfrey

Animal Trainer: Brian McMillan

Shot in Los Angeles, Ca.

Editorial Company: Cut + Run/Santa Monica, CA
Editor: Dan Swietlik
Assistant Editor: Justin Amore/Joe Rounseville/Tommy Park

Postproduction Facilities: R!ot/Santa Monica, CA & Ring of Fire/West Hollywood, CA
Colorist: Bob Festa @ R!ot
Online Editor: Brian Shneider @ Ring of Fire

Visual Effects: Ring of Fire/West Hollywood, CA
Creative Director: Jerry Spivack
Henry Artists: Brian Shneider, Mark Robben, Tina Eastlake
Producer: Zenta Kroniti
Executive Producer: John Myers
Mac Motion Graphics - Jeff Smith
Rotoscope - Gary Mortensen

Audio Post: Margarita Mix/Santa Monica, CA
Mixer: Jimmy Hite

Music Production/Sound Design Company: Machine Head/Venice, CA
Creative Director/Sound Designer: Stephen Dewey
Composer: Tobias Enhus
Producer: Isadora Chesler


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Related Keywords:Cut + Run, Dan Swietlik, Whiskas, TBWA Chiat/Day, John Payne, Kara Harris, Harry Patramanis, Brian McMillan, Justin Amore, Joe Rounseville, Tommy Park, Bob Festa, R!ot, Ring of Fire, Brian Shneider, Jeff Smith, Gary Mortensen, Margarita Mix, Jimmy Hite,


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