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Cut + Run/LA Gets Bowled Over With ESPN

Recently completes a series of hilarious spots for the Professional Bowler's Association (February 07, 2006)

Cut + Run/LA recently completed a series of hilarious spots for the Professional Bowler's Association (PBA) that features bowling lessons from offbeat instructor Randy. In "Finish Work" Randy scowls at a student who celebrates after bowling a strike in the one-lane studio clinic. "What is this!?" barks the irritated instructor as he belittles his student's victory dance. Randy instructs his students to watch a video of how a professional celebrates with panache before setting up for his own demonstration. With an arrogant ease, he bowls and breaks out into his celebratory routine of "Helicopter! Eagle! Airplane! Swan!" as he moves his arms accordingly. In "Oil Patterns," Randy disregards the health of the student and uses his fall to educate his students on the existence and intricacies of PBA oil patterns. Finally, "Follow Through" has Randy introducing his follow through technique of "roll the ball, answer the phone." The quirky comic routines are a strike for the PBA Tour on ESPN.

The spots were edited by Cut + Run/LA's Javier Alvarez, who has collaborated with agency Creature on several projects, including a recent Starbuck's holiday spot, and was, during these projects, reunited with Creative Jim Haven. "We met at Goodby when I was just starting out as an assistant editor, so it was great to finally work with Jim years later as a creative collaborator, as my career has evolved as an editor... and on such excellent projects,"

The success of the campaign, notes Alvarez, rests largely with the brilliant performance with the lead actor Seth Morris and Producer Aime Graham's great eye for casting. "The biggest challenge was deciding what to leave on the proverbial cutting room floor since the footage was all hilarious, making this campaign a huge amount of fun to edit."



About Cut + Run
Cut + Run started in 1997 with a mighty workforce of three. Today, the editorial company in one of the premier offline editing companies in the world. Utilizing a home base of London and Santa Monica, editors can work anywhere on commercial, music video and long format projects.

For additional information, please visit the company website at www.cutandrun.tv.


Credits:
Client: Professional Bowlers Association

Agency: Creature/Seattle
CD/Copywriter: Jim Haven
CD/Art Director: Matt Peterson
Copywriter: Matt Mulvey
Art Director: Lawrence Melilli
Producer: Aime Graham

Production Company: Biscuit Filmsworks/Los Angeles
Director: Clay Weiner
DP: Anghel Decca
Exec. Producer: Eric Stern

Editorial Company: Cut + Run/LA
Editor: Javier Alvarez

Postproduction Company: Cut + Run/LA
Online Editor: Mitch Gardiner

Audio Post: POP Sound

 


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