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Cut + Run Enjoys The LA County Fair

Recently completes two new spots for ideaology advertising (September 20, 2004)

Cut + Run Editor Frank Effron recently completed two hilarious new spots, via agency ideaology advertising, that illustrate that the LA County Fair is not only a fun event, it's the perfect antidote to LA's plastic, superficial, cellphone carrying world.

In both “Classroom” and “Cashmere Cow,” viewers are treated to the foibles of a confused populace - kids who think that cows produce non-fat, half-caf cappuccinos and sheep that produce Gucci sweaters, as well as teenage girls who think that both wool and cashmere come from cows. Like, duh.

Each spot ends with the voiceover “If there’s any place that could really use a county fair, it’s Los Angeles. The LA County Fair: Kinder, Simpler, Funner.” The LA County Fair runs Sept. 10-26, 2004 when enthusiastic locals will enjoy great entertainment and perhaps garner some interesting information about the origins of the species known as “latte.”

About Cut + Run
Cut + Run started in 1997 with a mighty workforce of three. Today, the editorial company in one of the premier offline editing companies in the world. Utilizing a home base of London and Santa Monica, editors can work anywhere on commercial, music video and long format projects.

For additional information, please visit the company website at


Client: Cut + Run Spots: “Cashmere Cow” :30/:15 “Classroom” :30/:15 Airdate: Sept. 2004

Advertising Agency: ideaology advertising Los Angeles, CA President: Cary Sacks Creative Director: Dino Santilli Music Producer: n/a Executive Producer: Janine Carlson Producer: Janine Carlson Copywriter: Cary Sacks Art Director: Dino Santili

Production: RSA USA Inc. Los Angeles, CA Director: Chris Nelson DP: Michael Bernard Producer: Carrie McLaren Where Shot: Los Angeles

Editorial Company: Cut + Run L.A. / Santa Monica, CA Editor: Frank Effron Assistant Editor: Charlie Keating Executive Producer: Jerry Sukys

Postproduction: Rushes / Los Angeles, CA & Cut + Run L.A. / Santa Monica, CA Colorist: Chaz Tucker @ Rushes Online Editors: Mitch Gardiner @ Cut + Run

Audio Post: Eleven / Los Angeles, CA Mixer: Jeff Fuller Assistant Mixer: Luis Rosario Producer: DJ Fox-Engstrom

Music Production: SomaTone Productions / San Francisco, CA Composer: Kane Minkus Producer: Kane Minkus


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Related Keywords:Cut + Run, LA County Fair, ideaology advertising, Frank Effron, Cary Sacks, Dino Santilli, Janine Carlson, Janine Carlson, RSA USA, Charlie Keating, Jerry Sukys, Rushes, SomaTone Productions,

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