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Customized Promotional Products by EmbroidMe Are Ideal Trade Show Giveaways(April 12, 2012)
WEST PALM BEACH, FL -- (Marketwire) -- 04/12/12 -- You can have the most eye-catching trade show booth and use the latest technology to convey your message, but without a giveaway item, show attendees' interest level in stopping at your booth may diminish. Customized promotional products make ideal trade show giveaways, which not only lure attendees to your booth, but more importantly, they provide a reminder of the visit to your booth.
Although targeted, trade show attendees fall into three distinct groups: those that just aren't your customer, those who are potential customers and those who will be customers. Spend your marketing dollars wisely on customized promotional products suited to the viability of your potential customer. Inexpensive items with your logo complete the attendees' experience where they can say, "I visited XYZ Company's booth." Industry related items, like foam construction cones or a syringe-shaped highlighter, and home or office items, like pizza cutters or letter openers, are economically-priced crowd pleasers.
Higher-value items show your prospects you value them at this initial stage of the buying process. Premium customized promotional products like coolers, umbrellas or multi-purpose tools are useful, appreciated and memorable giveaways. Another strategy is having an item selection tailored to fit customer interest levels -- a tote bag versus a duffel bag for a more interested prospect, a ruler versus a tape measure, or a stadium cup versus a stainless steel travel mug.
When budgeting and ordering your giveaways, consider larger quantities that will cover your entire tradeshow season and a reserve supply, instead of smaller, per-show quantities. Pricing will be more cost-effective. Keep in mind that some show attendees represent an entire department or team and would appreciate something to take back to all of their co-workers unable to attend. "Research shows 83% of customers remember the business who gave them a customized promotional product . That kind of brand recall is hard to find anywhere else," said Christine Marion, MAS, director of retail operations for EmbroidMe.
With hundreds of locations worldwide, EmbroidMe provides full-service custom embroidery and screen printing for apparel, as well as customized promotional products and gifts to the business community. For more information about this topic and to view additional releases, visit the EmbroidMe News & Press Release section of embroidme.com. Find EmbroidMe Locations nearest you.
Christine Marion, MAS
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