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Curalate Launches Comprehensive Pinterest Brand Intelligence Platform and Announces $750,000 in Financing Led by NEACuralate Is the Only Available Offering for Pinterest With No "Blind Spots"; Adoption by 150+ Brands (May 15, 2012)
PHILADELPHIA, PA -- (Marketwire) -- 05/15/12 -- Curalate, the leading monitoring and analytics platform for socially curated sites, including Pinterest, launches today -- bringing 150+ brands and agencies out of Beta; announces seed funding round of $750,000 from NEA, First Round Capital and MentorTech.
"Before brands put serious money towards a new social network, they need to be able to measure and monitor their brand engagement," said Apu Gupta, Curalate's CEO and co-founder. "Today's launch, and the 150+ brands and agencies we've signed up, show just how important it is for brands to make sense of and benefit from today's socially curated sites."
Curalate is the only tool on the market that gives brands a complete picture of their brand engagement using a sophisticated combination of proprietary image-recognition technologies and big-data analytics. Using Curalate, companies get visibility into how their brand is influenced by both the activities of the brand and the activities of the brand's fans. Curalate is the only platform available that measures both first- and third-party actions.
Curalate received $750,000 series seed round led by NEA with participation from First Round Capital and MentorTech Ventures. This funding marks the first of its kind in the social curation space.
"The emergence -- and popularity -- of sites such as Pinterest, Instagram, Fancy and Wanelo show us the power and universal appeal of communicating through images, not just text," said Patrick Chung, partner at NEA. "These sites give brands the ability to identify and understand the products people care about right now so that brands can dynamically adapt their e-commerce strategies to target the products that are top of the mind -- for each individual mind."
To date, Curalate is working with 150 innovative brands and agencies in industries spanning fashion, retail, publishing, automotive and consumer goods. Brands and agencies using Curalate include Birchbox, Bonobos, Kraft Foods, ModCloth, Neiman Marcus, Real Simple, Warby Parker, Edelman Digital, FRWD, Bernstein-Rein, and Banyan Branch.
Headquartered in Philadelphia, Curalate is leading the pack in developing a new breed of marketing tools for the emerging sector of socially curated sites, starting with Pinterest. Currently Curalate offers the most comprehensive monitoring and analytics available for brands and agencies looking to measure both brand engagement and brand advocates' engagement. For more information please visit www.curalate.com.
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