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CrowdTwist Redefines Loyalty for Live Nation's Bamboozle FestivalCrowdTwist Powers Loyalty for The Bamboozle's Tenth Anniversary; Festival Takes Place May 18, 19 and 20 in Asbury Park, New Jersey; Campaign Proves That Rewarding Brand Interaction Everywhere Drives Massive Engagement Lifts, Unlocks Customer ID (May 18, 2012)
NEW YORK, NY -- (Marketwire) -- 05/18/12 -- Customer relationship & loyalty platform CrowdTwist today announced that it is powering loyalty for Live Nation's Bamboozle Festival for the second consecutive year. The program remains the first of its kind for a major live entertainment event, allowing the Bamboozle Festival to recognize and reward people for their engagement, influence and impact across all of its online and offline properties. This year's event is the tenth annual for The Bamboozle, which takes place May 18, 19 and 20 in Asbury Park, New Jersey and features more than 100 acts, including Bon Jovi, Foo Fighters, Skrillex, Incubus, My Chemical Romance, Brand New, The Gaslight Anthem and more.
Program results have been nothing short of spectacular. Since launch, CrowdTwist has driven a massive 1,000% lift in engagement for Bamboozle. CrowdTwist has also given Bamboozle the power to unlock customer ID. No matter where a fan interacts with Bamboozle, whether it is Facebook, Twitter, Foursquare, Bamboozle's web properties, mobile, the online point-of-sale or the offline point-of-sale, Bamboozle knows exactly who that fan is. More importantly, Bamboozle can understand every action this fan takes, assess the fan's total influence across his or her social graph and calculate the fan's total purchase impact.
Live Nation's House of Blues Entertainment COO Ben Weeden said, "Bamboozle is all about the intersection of the music, the artists and the fans. CrowdTwist has played a great role in getting that message out and engaging our fans in the most positive ways possible."
The CrowdTwist-powered Bamboozle Festival loyalty program also features an innovative and comprehensive mix of rewards, merchandise and discounts. Bamboozle's most loyal fans even have the opportunity to redeem their points for awesome experiences, including drum lessons with Mark Halprin of Periphery and the opportunity to introduce an artist live on stage.
"We're thrilled to continue our work into our second consecutive year with Bamboozle Festival," said Irving Fain, co-founder and CEO, CrowdTwist. "Bamboozle and Live Nation represent innovative brands who understand that recognizing and rewarding loyalty is no longer constrained to the point-of-sale. Brands that embrace this new understanding of loyalty are also gaining access to an entirely new understanding of how their customers are interacting with them and who their most valuable customers truly are. We look forward to supporting a successful event for Bamboozle."
About Live Nation Entertainment
Live Nation Entertainment is the world's leading live entertainment and ecommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network. Ticketmaster.com is the global event ticketing leader and one of the world's top five ecommerce sites, with almost 27 million monthly unique visitors. Live Nation Concerts produces over 22,000 shows annually for more than 2,300 artists globally. Front Line is the world's top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling nearly 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit www.livenation.com/investors.
CrowdTwist provides the most advanced multi-channel customer relationship & loyalty platform on the planet to leading brands such as Pepsi, Miami Dolphins, Sony Music, Zumiez and more. CrowdTwist's white label, SaaS technology gives marketers the ability to incentivize, recognize and reward people based on their combined engagement, social influence and spend -- online and off. From purchases and likes, to check-ins, follows, shares and more, CrowdTwist is fundamentally changing the way marketers drive awareness, increase acquisition, improve retention, build loyalty, facilitate advocacy and measurably impact their bottom lines. Founded in 2009, CrowdTwist is headquartered in New York City. For more information, visit www.crowdtwist.com.
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