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Creative Domain Expands DVD Added Value Activities

Company names Greg Carson to Creative Director, and adds other key personnel (August 17, 2005)

Creative Domain, one of the worlds leading marketing, advertising and branding agencies, has significantly expanded its DVD Added Value activities and personnel. Concurrently, the company has named former MGM Executive Director of Worldwide DVD Production Greg Carson to the new post of Creative Director, DVD Added Value. Creative Domain has also hired a number of other DVD Added Value key personnel, including producers, directors, writers and editors. The announcement was made today by Mr. Albert Litewka, Chairman and CEO, Creative Domain.

Under the leadership of Mitchell Rubinstein, Executive Vice President, DVD, Creative Domains DVD clients include Warner Home Video, 20th Century Fox Home Entertainment, Buena Vista Home Entertainment, Universal Studios Home Entertainment, Lions Gate, and Columbia TriStar Home Entertainment, among others.

Creative Domains DVD unit produced the Menus for the successful ?Seinfeld: Seasons 1-3 DVD set, ?Finding Neverland, for Miramax, and ?Million Dollar Baby and ?The Phantom of the Opera, for Warner Bros. The company has also recently produced Added Value content for a number of other high profile DVD projects. These include producing a restoration piece for the ?Gone with the Wind: Special Edition DVD, as well as providing new material featured within the DVDs of ?West Wing Season 4, ?The OC Season 1 and 2, ?Herbie: Fully Loaded, ?The Bette Davis Collection, and ?The Joan Crawford Collection, to name a few.

Regarding the companys expansion, Mr. Litewka said, ?Given the extraordinary success of the DVD format, and the demand by consumers for more and more extensive bonus feature material, we felt the time was right to expand our DVD Added Value capabilities to best suit the growing needs of our client base. The advent of high-definition will further expand these opportunities.

Added Mr. Rubinstein, ?Greg Carson is a highly regarded and experienced DVD added value producer. The addition of Greg, along with over a dozen new DVD Added Value production and post production personnel, ensures that our company stands second to none in this challenging and thriving industry market sector.

About Greg Carson
One of the most established and respected DVD executives in Hollywood, Greg Carson has, since early 2000, worked as Executive Director of Worldwide DVD Production for MGM, Inc., of Santa Monica. During the past five years, Carson has produced DVD Added Value content for many of MGM/United Artists DVD releases. These have included such prominent titles as ?Hotel Rwanda, ?The Amityville Horror, ?Coming Home, ?Judgment at Nuremberg, and ?The Ingmar Bergman Collection, among many others.

Carson personally oversaw and produced dozens of DVD titles annually for MGM/UA, conceptualizing their bonus feature content, and spearheading their marketing schedules. In his position, he also supervised the production and post production of all DVD bonus content featured within dozens of these DVD titles, while overseeing related on-set photography, edit sessions, and talent interviews.

Prior to his work with MGM/UA, Carson was DVD Special Projects Supervisor (1996-2000,) with Image Entertainment, Inc., of Chatsworth, CA. There, he produced Laser Disc and DVD special edition releases for such notable titles as ?The Manchurian Candidate, ?Logans Run, ?Pink Floyds The Wall, ?Fame, ?Thelma & Louise, ?Dances with Wolves, and ?Invasion of the Body Snatchers, to name some.

Earlier, Carson also worked at MGM/UA in the Home Entertainment division, and served as co-producer of the Laser Disc titles ?New York, New York, ?Doctor Zhivago, and ?Poltergeist.

About Creative Domain:
Founded in l991 and based in Hollywood, CA, Creative Domain is one of the world's leading entertainment marketing, advertising and branding agencies, creating dynamic, award winning campaigns in all mediums. The company has produced advertising and marketing campaigns promoting films distributed by every major motion picture studio, as well as campaigns for dozens of network and cable television channels and programs, hundreds of home entertainment DVD and VHS releases, and interactive entertainment/videogame products. The company also designs and programs websites and develops internet marketing campaigns.

Creative Domain has also produced branded entertainment content for numerous major advertisers and companies, including American Express, Nissan, and Live Entertainment, among them. One such project, entitled ?The Run, for Nissan North America, promoted Nissans 350Z automobile. Creative Domain created the acclaimed, 7-minute short film ?The Run, filmed in Prague, Czechoslovakia. ?The Run was the basis of a trailer which ran in 5,000 movie theatres, was released on DVD, and also appeared in shortened form as a TV spot and on the web at

In addition to its DVD Added Value and Menu divisions, Creative Domain is also comprised of the following divisions: Theatrical A-V, Theatrical Print, Home Entertainment A-V, Home Entertainment Print, Interactive Entertainment, Web, and Branding.

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