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Covario Sees Highest Growth in Latest Search Agency Rankings by Ad Age

Search Marketing Firm Moves up Five Notches to No. 15 in Its Fourth Year in Annual Listing (May 03, 2012)

SAN DIEGO, CA -- (Marketwire) -- 05/03/12 -- Covario, Inc., one of the nation's largest independent search marketing agencies, moved up five places to No. 15 in the recently released Advertising Age Magazine ranking of the 25 Largest U.S. Search Marketing Agencies.

Covario's U.S. managed revenue grew in 2011 by 75.7 percent to $21.3 million -- the highest growth rate of all of the search agencies on the list. In the previous 2010 Ad Age search marketing agency ranking, Covario came in at No. 20. The San Diego-based firm's revenue is reflected in terms of net revenue exclusive of gross media costs.

Covario is one of only three privately-held search marketing agencies to make the top 15. It is one of five firms in this top tier to be ranked based on actual revenue, while the other ten were included based on Ad Age estimates.

This marks Covario's forth year on the annual list. The firm first cracked the Ad Age listing in 2009 when it ranked No. 25 among search agencies for 2008 revenue.

"We're thrilled with the growth we're achieving both here in the U.S. and globally," said Mike Gullaksen, senior vice president and co-managing director of Covario. "Our clients value the ROI and the transparent results we provide from SEO and paid search programs that are tied directly to their key performance indicators."

Founded in 2006, Covario was named the 2011 OMMA (online media, marketing and advertising) Magazine Search Agency of the Year. The company was also selected -- from more than 100 agencies considered -- as one of nine firms to be included in the 2011 Forrester Research Wave of U.S. Search Marketing Agencies, where it was highlighted as "best for SEO (search engine optimization)."

"Customer satisfaction on the part of both new and long-term clients is what's driving our growth," added Jeff Johnson, senior vice president and co-managing director of the search marketing firm. "At Covario, not only do we constantly strive to exceed client expectations, we have specific customer satisfaction metrics based on the Net Promoter Score system that all of our team members get behind to take our search marketing services to new heights."

Covario has about 140 employees globally who support more than 1,000 brands and client company websites. In addition to paid and organic search marketing services, the independent search firm provides global enterprise clients and major ecommerce retailers with integrated content marketing, automated software solutions, and cross-media attribution analysis.

About Covario

Covario is the nation's leading independent provider of SEO (search engine optimization) and SEM (search engine marketing) agency services and management solutions. The firm was selected by OMMA as the 2011 Search Agency of the Year. It was one of only nine agencies from more than 100 considered to make the 2011 Forrester Research Wave of U.S. Search Marketing Agencies. Covario is also the developer of a unique platform for cross-media optimization and attribution analysis, known as the Covario CMO Dashboard™. Headquartered in San Diego, the firm has about 140 team members worldwide. It also has offices in Chicago, London, Beijing, Tokyo, and Singapore. Covario's growing customer base includes world leaders in technology, consumer electronics, retail, ecommerce, financial services, media, entertainment, publishing, and consumer packaged goods. More information is available at

Rick Clancy
Sr. Director, Public Relations
858-397-1500, ext. 1643
[email protected]

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