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Cosmopolitan Issue for iPad Features Interactive Window Shopping on "Cosmopolitan Boulevard"

'Showcase' Application Features First-to-Market Advertising Initiative (March 17, 2011)

NEW YORK, NY -- (Marketwire) -- 03/17/11 -- Cosmopolitan magazine today debuted an exciting new marketing initiative within its Cosmo Showcase App for iPad, now available in the App Store. This new digital edition introduces an interactive experience called "Cosmopolitan Boulevard," featuring custom activations for each of the seven participating premier brands: Baby Phat, Estée Lauder, Lancôme, mark., Nivea, Revlon, and Yves Saint Laurent.

Developed in partnership with award-winning digital agency Deep Focus, the unique "Cosmopolitan Boulevard" delivers engaging experiences that integrate the participating advertisers' brands into Cosmopolitan's environment in a way that no other publication has yet achieved, and features elements that make the most of the iPad's video and interactive capabilities. Cosmopolitan harnesses the fun, intuitive nature of the iPad to turn advertising into a user experience.

The new platform allows Cosmopolitan's iPad users to take a virtual stroll down a boulevard populated by interactive shops, designed to individually reflect the brands included. Each "storefront" allows the user to test out different features upon entering, which include visiting the product site, "liking" the Facebook page or entering a sweepstakes.

"We're thrilled to introduce this new and exciting engagement experience via the iPad to consumers and to our marketing partners," says Donna Kalajian Lagani, vice president/ publishing director and chief revenue officer, Cosmopolitan. "We expect our Cosmo users to embrace the fresh and fun way our debut advertisers have been included in the Cosmo Showcase app."

The new Cosmopolitan Showcase App is designed to bring the best of Cosmo content straight to the reader, with additional content exclusive to iPad. The Cosmopolitan App is available for $2.99 from the App Store on iPad or at

"This is the quintessential iPad app for Cosmopolitan, an experience that captures everything unique, provocative and fun about the magazine," said Ian Schafer, CEO and Founder of Deep Focus. "The app provides readers with a clever, playful interaction not just with the content, but also with the supporting advertisers and their featured products. We want to prove that advertising on tablets can be immersive without being interruptive."

About Cosmopolitan

Cosmopolitan ( is the best-selling young women's magazine in the U.S., a bible for fun, fearless females that reaches more than 18 million readers a month. Cosmopolitan delivers the latest news on men and love, fashion and beauty, women's health and self-improvement, and entertainment. Readers can also interact with the brand on the digital front, with, reaching 4 million unique users a month. Cosmopolitan mobile (, reaching 180,000 users per month; and Cosmopolitan iPhone applications (Sex Position of the Day and Shop Cosmo), which have been downloaded more than 100,000 times. Cosmo Radio, the only magazine-branded radio channel of its kind, is available on Sirius XM Channels 111 and 162. In addition to the U.S. flagship, Cosmopolitan publishes 63 print magazine editions around the world. Hearst Magazines is a unit of Hearst Corporation ( and one of the world's largest publishers of monthly magazines, with nearly 200 editions around the world, including 14 U.S. titles and 20 magazines in the United Kingdom, published through its wholly owned subsidiary, The National Magazine Company Limited. Hearst Magazines is a leading publisher of monthly magazines in the U.S. in terms of total circulation (ABC June 2010) and reaches 73 million adults (Spring, 2010 MRI).

About Deep Focus

Deep Focus ( is a full-service, interactive marketing agency founded in 2002 that delivers measurable results through meaningful and innovative engagement. Its vision is to bring brands closer to people and people closer to each other through experiences that are fuelled by unbiased, strategic, and effective communications, creative, and media strategies. Named 2010's Social Media Marketing Agency of the Year according to The Sammy Awards, Deep Focus was recently acquired by Engine USA.

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Marisa Ollins

Copyright @ Marketwire

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