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Corporate Video: Inside/OutsourcingGE Medical Systems Finds a Creative Way to Outsource Its Video Production
If you're working in corporate video these days, the possibility of layoffs lurks in the background. With the current economic slowdown breathing down the necks of corporate America, video departments are likely to be the first victims of the budget ax. But instead of shutting down corporate video departments, many large companies are creating more efficient ways to produce their video presentations. GE Medical Systems (GEMS) in Wisconsin is one of those companies that decided it needed to increase efficiency with its video operations. The company decided that producing video was not part of its core competency. This division of General Electric specializes in the manufacture of and training for MRI, ultrasound and X-ray equipment for the health care industry. Even though the company didn't want to stay in the video production business, there was still lots of video to be produced.
Until July of this year, the company produced its own programs and leased employees from a production group that was dedicated entirely to GE Medical. But then someone had a better idea: Outsourcing. Here's where Creative Communication Concepts (C3) swooped in, ready to take on all the ongoing projects that GE Medical produced, and adding to that, outside clients. This way, GE could keep its production facilities intact within its Waukesha, Wisconsin headquarters, but hand off the video production responsibilities to an outside company.
In the agreement, GE Medical handed over management of studios and its people to C3, and C3 would deliver finished product to GE Medical. C3 leases the production facilities at GE Medical as needed, and oversees all its staff of video production editors, directors, producers and engineers, all of whom are now employees of C3. C3 will carry on as an independent production company to provide the broadcasts, videos, discs and web content GE needs.
The GEMS production facility is well-known in the Southeast Wisconsin area as the largest corporate production facility in the state. It's a full-service shop, with two large studios with control rooms, two Avid Media Composer 1000 editing systems, two Sony 9000 linear suites with DigiBeta machines, and a full satellite uplink facility. It also has the ability to produce and stream Web video.
Now, all that equipment can stay right where it is, and GE Medical can concentrate on what it does best, while a seasoned group of independent video professionals takes care of the video side. And, as an added bonus, C3 can maximize the use of the facilities by bringing in outside clients when the facilities weren't being used for GE Medical productions. Since July, the 33-person production team has managed to continue GE's busy production schedule, while attracting outside clients to the facility as well. This way, the facility is in use more often, with even more productions on the way.
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