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Corduro Mobile App Helps Charities Rally VolunteersNew App Turns Supporters Into Evangelists With Tools to Raise Funds, Share Their Passion (May 11, 2011)
DALLAS, TX -- (Marketwire) -- 05/11/11 -- Corduro, the only company to provide enterprise-class, mobile payments on a global scale, today announced a new mobile payment app that lets non-profit and other organizations mobilize their volunteers in a whole new way. Available soon for iPhone, iPad or Android devices, users can share their passions by inviting others to connect with the Corduro community and join the charitable groups that they support. Corduro is kicking off this new app with a special site and contest at www.mobilizeyourarmy.com.
Share the wealth as you spread the word
Like many nonprofits struggling to make ends meet in a down economy, the San Francisco-based charity A Good Idea is continually looking for ways to expand its network of supporters and raise funds for its outreach initiatives. Corduro's new mobile application is empowering the group's members to revitalize their recruiting efforts and even take donations directly through their smart phones.
"It's a powerful tool," says Jared Paul, founder and executive director of A Good Idea (www.agoodideasf.org). "When you're running a nonprofit, you need two things -- volunteers and money. The Corduro app lets our current volunteer base spread the word and also introduces our organization to other users, so we can continually expand our network and connect people in need with people who want to help."
Make every volunteer a donation center
Member organizations also can promote their community within the application so that other users outside of their volunteer base can learn about the cause and get involved. In addition, the smart phone application and turnkey payment network lets volunteers go from being passive donors to activate participants by providing the tools to accept donations on behalf of the group using their mobile device.
"Now, organizations can incentivize their most active supporters," notes Robert Ziegler, CEO of Corduro, Inc. "For example, a charity can hold a contest to see who can recruit the most new members or raise the most money within a certain period. That's what 'mobilize your army' is all about -- it's about connecting people with their passions and enabling them to be highly effective fundraisers."
Mobile payments get social
Users of social networking tools have a natural tendency to share what they are passionate about, from books and movies to restaurants and retailers. Through services like Facebook, Twitter and Foursquare, they now communicate their preferences and interests to a broad network of friends and followers with just a few keystrokes, taking word-of-mouth marketing to astonishing new levels. The Corduro mobile application takes social networking a step further and lets users share their passions in a whole new way by inviting others to join a charitable cause or make a donation without having to go to a website or write a check.
Make it a contest, invite your friends
To illustrate the power of community activation, Corduro is launching www.MobilizeYourArmy.com as a contest to recruit subscribers and volunteers. People who register will be entered to win an iPad 2 or Nexus S will be given to the person who invites the most friends (based on registrations), generates the most money for an organization and refers the most organizations to Corduro. Winners will be announced July 4, 2011, via phone and on our website and will be highlighted as a Featured Volunteer and Featured Organization on the Corduro website.
The Corduro mobile app is free, safe and secure, and there is no cost to non-profits that want to set up an account for fundraising activities. As an added benefit, Corduro's innovative optimized payment network means more money stays with the charity and can be used to make a positive change.
Corduro will debut its new smart phone application at the Finovate 2011 Spring Conference in San Francisco, CA, on Wednesday, May 11, 2011. The company has partnered with A Good Idea to demonstrate the mobile app's capabilities through a crowd-sourcing event designed to recruit new supporters and raise funds for the nonprofit group. Corduro will also launch its new website, MobilizeYourArmy.com, to introduce the mobile application to a nationwide consumer audience.
ABOUT CORDURO, INC.
Corduro, Inc. is the first to enable payments in a mobile, social, cloud platform on a global scale. In addition to the company's suite of cloud services that enable agile payments, Corduro offers tools for personal data storage, customer relationship management tools, and social media enabled communication. Founded in 2008, Corduro is headquartered in Southlake, Texas.
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