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Cool Beans Opens New Audio Post Facilities

Evolved from fruitful working relationship with PBS station WNET/13 By DMN Staff Writer
Cool Beans Digital Audio has announced the official opening of their new audio post facilities at 450 West 33rd Street. The new space will house a tour for media members December 3, during the New York Convention of the Audio Engineering Society. The design and construction of the studios were overseen by Cool Beans composer/principal Peter Fish and evolved out of a fruitful working relationship with PBS station WNET/13.

Peter Fish explains: "WNET has been such a prominent client of Cool Beans, and both sides agreed that this new space would be an excellent way to continue our work together. Our new West Side studios will see ongoing collaboration on series like 'Nature', and 'American Masters', not to mention other WNET projects that require our input."

This new branch of Cool Beans is available for any number of clients, however. Fish adds that the facility is already busy with mixing and surround sound mixing for various projects. "Media Matters," which airs on WNET, has been completed there, with John Arrias serving as mixer. Arrias has also been mixing an album as the new studios by jazz outfit the Darren Lyons Group (produced my Roger Sherman). And PBS's "American Masters Series" has produced a special on American composer Richard Rodgers -- called "Sweetest Sounds" -- which was mixed by Fish.

"In addition to the exciting work this new space will be housing, it's also significant because it represents the maturity of Cool Beans as a company," says Joe Passarella, partner in Cool Beans parent company Multi-Video Group, Ltd. "When Cool Beans began, it was an in-house service within Rhinoceros. Then, with its increased focus on audio post for the advertising market, Cool Beans began carving out its own reputation. Then came our partnership with Peter Fish, and the addition of the music scoring and sound design for broadcast and long-form. Now, this extension into the West Side facilities just how much momentum has built up behind Cool Beans."

Pasarella notes that the West 33rd Street branch of Cool Beans offers a broadcast television environment for producers of long-form content. It's also located conveniently for many of them, in the same way the company's midtown address is a short walk from so many Madison Avenue agency creatives.

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