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Content Undercover: Remember the AlamoWar of the Worlds, Declining view of high def, and the Art of War
The War of the Worlds
Declining View of High Def
Remember the Alamo
The Book of Five Rings, The Art of War
Spielbergs remake of H.G. Wells SciFi film, The War of the Worlds, was a real thriller for some but you knew in the end Cruise and ?we would triumph. If only the business world?specifically the content world?could be that simple. But the moment content went digital the world changed. Blame Sony and Philips when they talked us into enjoying the benefits of the innocent-looking CD. Suddenly everyone wanted a piece of the action. Recently even the Tellywood (a name coined by Bob Frankenston of electronic spreadsheet fame) unions have demanded their share of mobile video action. They have no idea what it is, but it smells like money?somewhere.
Over the past few years what started out as a simple skirmish for blue laser dominance has spread faster than global warming.
Seems as though consumers want more than the warlords had bargained for. People want their digital content at home and want to stream it throughout the house. They want their little music, audio and video players so they can be entertained on the train, in the plane, in class, in meetings.
Damn greedy people?they want their content their way, when/where they want it?and they dont expect to pay for it more than once (OK, some expect it to be free).
The Importance of High Definition
The whole premise behind the blue laser firefight is that high definition video?at home?is only made possible by throwing more video pixels at your new HDTV set. But, have you really seen HDTV? Is that much better?
Sure, youre a techie and you have, but what about real people? Can they tell the difference? Go to any big box store and ask one of the clerks to show you HDTV and explain the difference to you?lotsa luck!!!
This year In-Stat estimates there will be more than 15.5 million HDTV sets in homes around the globe and by 2009 that number will jump to 52 million.
However, there are about 6.5 billion people (Figure 1) on this orb, so 52 million looks pretty puny. In the U.S. there are nearly 80 million baby boomers (born 1946 - 1964) and 10,000 turn 50 every day (were just slightly north of that ourselves). Worldwide baby boomers plus the over-65 crowd is about 420 million prospective HDTV viewers.
These potential HDTV buyers have one thing in common: They have bad eyes!!!
Cripes, we could tell them SD was HD and they couldnt tell the difference. So whats all the fuss about? Oh yes?the royalties.
Battle Lines Are Blurred
With all the action going on behind the curtains negotiating alliances, special deals, new battle plan restrictions and guidelines and hidden agendas; we watch ?breathlessly as the Blu-ray and HD-DVD debaters tell us why they are superior and why they will win.
While blue disc burners are silently shipped to software producers in preparation for the huge demand (if you can call $1,000 for a player huge), the HD-DVD combatants took their show on the road.
A beachhead advance in San Antonio, Texas. Now, we have enjoyed visiting San Antonio and have the highest regard for most of Texas but a San Antonio kick-off?
Remember San Antonios history?
Probably not the most auspicious starting point.
Related Keywords:Miles Weston, rtends, content undercover, blu-ray, HD-DVD, high-def, business world, content world, Tellywood unions, smells like money, blue laser