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Consumers Crave Keurig, but Starbucks Is the Coffee Buzz King: NetBase Brand Passion Indices Analyze Men and Women's Favorite Coffee Brands(July 11, 2012)
MOUNTAIN VIEW, CA -- (Marketwire) -- 07/11/12 -- NetBase, the Enterprise Social Intelligence (ESI) Platform company, today unveiled the latest installment of its What Women Want study, an analysis of more than 27 billion conversations in social media over one year to uncover the top ten things that men and women want. As with six of the past seven "wants" revealed, today's Brand Passion Index (BPI) featured coffee: this time looking at men and women's emotions, opinions and behaviors on coffee brands, as expressed through social media.
Men and women may argue over the best cars and pancakes, but they can agree on one treat: coffee. Starbucks, the coffee buzz king, generated more than 87 percent of the overall chatter within online conversations held by both sexes. Despite Net Sentiment and Passion Intensity metrics that placed the coffee giant in the middle of the pack for both genders, women raved about its seasonal drinks and cozy ambiance, while men appreciated the promotions, mobile apps and free Wi-Fi.
When it came to brand loyalty, men and women unanimously agreed on the most-loved, Keurig. The company generated only 2 percent of the overall coffee chatter, but received high passion and positivity. The home-use coffee maker had a Passion Intensity score of 100 as well as a Net Sentiment score of 88 from its female online consumers, prompting them to commend the Keurig maker as an incredible invention and applaud the company's customer service. Positive response from men about the brand resulted in a Passion Intensity of 100 for Keurig, as well as a Net Sentiment score of 82. Men talked about their love of the coffee maker's ease, convenience and affordability.
Women on Starbucks:
Men on Starbucks:
Women on Keurig:
Men on Keurig:
Each month, the Brand Passion Index (BPI) analyzes consumer passion for brands in various categories and publishes the results on the NetBase blog. Register for our next Demo Day about bacon here. Read our very first KFC analysis by Jason Falls.
NetBase, the C2B Company, delivers the enterprise social intelligence platform that global enterprises use to monitor, understand, and engage with customers in real time. Using a high-precision natural language processing (NLP) engine combined with text analytics and machine learning, our platform processes billions of social media posts to extract structured insights delivered via customizable dashboards. Our solutions enable marketing, public relations, market research, customer service, sales, and product innovation leaders to craft winning strategies faster. Clients include Coca-Cola, Kraft, HP GfK and J. D. Power & Associates. NetBase powers the weekly Sentiment Tracker in the Wall Street Journal and our solutions are sold globally by SAP AG. For more information, visit www.netbase.com, @NetBase, on Facebook page, LinkedIn, or YouTube.
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