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Confirmit Adds SMS Surveys for Wider Engagement and Instant Feedback(July 08, 2010)
Confirmit has launched a new SMS Survey extension, allowing Confirmit users to make immediate use of SMS surveys to engage with people for 'in the moment' feedback.
Built by Confirmit, the SMS Surveys extension is an ideal way to reach more people with tailored text-based cell phone surveys. With mobile devices now outnumbering PCs by a factor of 5 to 1 worldwide, and with most of those mobile devices capable of sending and receiving SMS messages, this method of engagement has high potential reach.
Pat Molloy, Chief Strategy Officer at Confirmit, commented: "We see this as a natural extension to Confirmit, in a world that is increasingly mobile and in which instant feedback is often an important part of an overall research and feedback effort."
Particularly suited to short feedback surveys, such as Point-of-Sale or customer service experience, SMS surveys enable organisations to get closer to respondents by contacting them in a way that is quick and convenient for them. Integrating SMS into multi-mode research projects also provides more scope to create engaging surveys and gather feedback that is more representative.
The SMS Surveys extension is the latest in a series of applications built on Confirmit Flex, a framework designed to help users get the most out of the Confirmit platform and add in new capabilities for greater flexibility. Confirmit Flex allows for rapid development and deployment of new data collection modes and other extensions to the Confirmit platform, and already offers applications for iPhone surveys, e-mail opt-out handling, and geolocation.
Survey authors use the familiar Confirmit Authoring environment to create these SMS surveys in the normal way and in fact SMS can be simply thought of as another mode, fully integrated into the mixed and multi-mode environment that Confirmit offers.
Data is collected in the secure and scalable back-end of Confirmit, and can then be processed, alerted on and reported on using all of the powerful tools available in the platform.
Molloy continued: "By tightly integrating SMS into Confirmit, we are able to take advantage of all of the benefits of the rest of the platform - such as its security and reliability for example, and the new mode sits seamlessly alongside Web, CAPI, CATI and Paper."
Related Keywords:Text services, mobile