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Conductor Takes Marketers' Digital Content Into Google Search Results, Announces New Features at Sold-Out Customer Conference

Leading Marketers Can Now Measure and Optimize Digital Content in Google's Universal Results and Take Their SEO Programs Global -- All From the Leading SEO Platform (October 26, 2011)

NEW YORK, NY -- (Marketwire) -- 10/26/11 -- Conductor, the leading provider of SEO technology software, Searchlight™, today announced the release of three game-changing features including the first digital asset measurement and optimization platform for Google's universal search results. More than 80 percent of every search conducted on Google includes a digital asset like news, videos or shopping results. With the new features and functionality added to the Searchlight platform, brands can measure the impact of these results on their site traffic, and globally improve the ranking and traffic from their digital assets.

Conductor is making the announcement in front of a sold-out crowd at the first-ever Conductor Collaboration Conference (C3) in New York City. The inaugural event brings together CMOs, marketing professionals and search marketers from the world's leading brands in a spirit of collaboration to share SEO best practices and hear presentations from Crispin Sheridan of SAP, Dave Lloyd of Adobe and Maura Ginty of Autodesk. Attendees are certain to walk-away with actionable, expert advice on how to take control of natural search for optimal gain.

Major topics to be addressed include the rise of universal search results, international search optimization and the ability to identify new keyword opportunities to drive traffic. The new features announced at C3 include:

Universal Search Optimization: According to Conductor research, 80 percent of keyword searches contain universal results. With universal search optimization now available in Searchlight, brand owners can gain an unfair advantage in natural search by tracking digital assets and analyzing competitors in blended Google search pages, identify classic and TrueRank™ as well as pixel position for maximum visibility.

Enhanced Keyword Discovery: With the ability to scale SEO programs from a single SEO platform, search marketers looking for new opportunities to grow traffic can now utilize Traffic Explorer and Visibility Explorer within Searchlight. To win the visibility race, users can gain instant access and insight into keywords and ranking URLs that they were previously not optimizing.

International SEO: According to Google, 50 percent of searches now happen outside of the United States. To keep up with this global trend, marketers must move beyond traditional search boundaries to be successful. With Conductor Searchlight, brand owners can now expand their global reach across the G20 and access international customers. The platform enables users to track and optimize keywords across search engines from a single location for global search dominance.

"The exposure of SEO across organizations over the last year has been nothing short of spectacular, and Conductor customers are pioneers in making SEO touch every part of their organization," said Seth Besmertnik, CEO of Conductor. "Today at C3 we're bringing these SEO pioneers together to collaborate with each other, share their visions of the future and see how Searchlight is revolutionizing the digital marketing space beyond just SEO."

About Conductor
Conductor is the undisputed leader in SEO technology, empowering enterprise marketers to manage and improve their SEO efforts and deliver provable ROI. The company created the first and most widely adopted enterprise SaaS SEO technology solution, Conductor Searchlight™, which helps marketers scale natural search, monitor competitive market share and boost revenue. Conductor recently launched the SEO Cloud™, which makes it possible to blend SEO data and workflow across any other form of web marketing. Companies such as FedEx, Siemens, Toys"R"Us, Autodesk and GE rely on the company's technology platform and team of experts to continually measure and improve their natural search traffic and revenue.

Based in Manhattan, Conductor was recently voted as one of Crain's Best Places to Work in New York for the second year running and was named as the 13th fastest growing software company in Inc. Magazine's latest rankings. Visit Conductor at or on Twitter @conductor.

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Press Contact:
April H. Burghardt
For Conductor
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Seth Dotterer
Conductor, Inc.
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