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Concrete Pictures and CBS Sports Create “The Pixel People”

“NFL Today” promotional campaign’s edgy animated characters voiced by Charlie Sheen and Jon Cryer (August 18, 2005)

Concrete Pictures and CBS Sports Create "The Pixel People"

Concrete Pictures and CBS Sports Create "The Pixel People"

Breathing new, animated life into the world of sports promos, Concrete Pictures and CBS Sports have teamed up to bring television audiences “The Pixel People.” This spirited campaign - which stars a host of animated characters in humorous off-the-wall skits - was created to promote the new season of “The NFL Today,” CBS Sports’ long-running NFL pre-game show. Concrete Pictures’ creative team put a retro-cool / lo-fi / Atari-like blend of animation and production behind the clever, offbeat concept, which was developed by CBS Sports Advertising and Promotion Executive Producer Joellyn Lankin and Senior Writer/Producer Nancy McColgan.

Viewers tuning in throughout August and September will see the :10, :20 and :30 spots and undoubtedly meet such offbeat Pixel People as "The Blimp Dudes" (voiced by Two and a Half Men's Charlie Sheen and Jon Cryer), "Footballhead Guy," "The Hippie Chick," "The Yuppie Lady," "The Cheerleader" and "The Football Family" - each animated with a campy old-school flair yet packed with plenty of modern attitude.

"This campaign was both incredibly fun and gratifying for our creative team," said Andy Hann, Concrete Pictures' Vice President of Creative Services. "The CBS Sports on-air promotion team presented us with a strong and witty concept from which we simply drew artistic inspiration. They made the job easy."

“It was a pleasure working with Concrete Pictures,” said Lankin. “Their unique blend of animation, production and creative skills brought our vision to life. We wanted spots that would stand out in a very crowded marketplace and get people talking about the product. We are confident that the Pixel People campaign does just that.”

About Concrete Pictures
An integrated branding services and production company, Concrete Pictures creates compelling video, film and interactive television experiences that identify and promote its clients’ brands, while entertaining and informing viewers. Representing the next generation in creative media companies, Concrete Pictures has expanded across traditional industry boundaries to overcome the challenges facing its clients while identifying and seizing other new opportunities in today’s rapidly growing home entertainment environment.

For more information, visit


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Related Keywords:Concrete Pictures, CBS Sports, NFL Today, animated characters,

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