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Concrete Pictures Unveils New Graphic Packages for Discovery Channel

Completion of two new projects for Discovery Networks (January 30, 2006)

Concrete Pictures, a leader in television branding services, announced today the completion of two new projects for Discovery Networks U.S. with whom Concrete has an ongoing partnership. Concretes creative crew led the development of Discovery Channels updated ?Lets All Discover brand campaign and graphics. Additionally, Concrete Pictures created a new commercial spot for Discovery Channel designed to drive tune-in to four special episodes of hit series ?American Chopper. 

The updated ?Lets All Discover on-air package consists of six 10-second end pages that are designed to modernize the networks on-air look while showcasing the core values of the networks brand, providing viewers with an intelligent, immersive and energizing experience. Positioning the Discovery globe as an ?actor, Concrete Pictures moves and guides the globe through various Discovery Channel shows and unique environments using various software programs, including Alias Maya, Cinema 4D, Real Flow and Adobe After Effects. 

 ?We really wanted a fresh look that was engaging and organic and offered a branded experience reflective of our knowledge-filled content and that was different for each spot, said Mary Clare Baquet, Vice President/On-Air Marketing for Discovery Networks U.S.  ?Concrete provided us with a great platform to expand the use of our greatest asset?our logo.

 Concrete also completed a 30-second customized tune-in spot for Discovery Channels ?American Chopper: Fantasy Bikes; four special episodes of the networks highly rated series.  The episodes highlight the four winners from a contest in which viewers submitted videos for a chance to have their fantasy bike built by the stars of ?American Chopper.

?Ultimately, I think we came up with a solution that not only addresses their current on-air needs but also allows room for infinite expansion moving forward, said Matt Hall, Concrete Pictures Creative Director.

About Concrete Pictures

An integrated branding services and production company, Concrete Pictures creates compelling video, film and interactive television experiences that identify and promote its clients brands, while entertaining and informing viewers. Representing the next generation in creative media companies, Concrete Pictures has expanded across traditional industry boundaries to overcome the challenges facing its clients while identifying and seizing other new opportunities in todays rapidly growing home entertainment environment. For more information, visit

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Related Keywords:Concrete Pictures, Graphic Packages , Discovery Channel

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