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Concrete Pictures Crafts Branding Projects For DiscoveryProjects include Discovery on Demand, The Science Channel and Military Channel (May 02, 2005)
Concrete Pictures Crafts Branding Projects For Discovery
Tapping its team of artistic innovators, Concrete Pictures has completed an eye-catching promo package and multi-layered visual tool kit for Discovery on Demand (DOD). Work included graphics packaging and a promo template to aid in cross-channel promotion of On Demand offerings, as well as program Opens and Logo Bugs for every On-Demand network in the DCI family - each component designed to enhance the overall subscriber experience and demystify video on demand by giving it a user-friendly interface.
The company has also just completed a customized promo campaign for The Science Channel’s Hot Rocks: Geology of Civilization, which debuts on April 22. In collaboration with The Science Channel, Concrete Pictures wrote, designed and animated a set of 30-second spots promoting the mini-series across the Discovery Communications Channels. The spots are a further step in the company’s continued partnership in evolving the network’s On-Air identity. Recently, Concrete Pictures was charged with evolving The Science Channel’s logo and re-branding its overall look and feel.
"Concrete Pictures is really on the mark with our audiences,” said Dave Falcone, Vice President/Creative Director of Marketing for Discovery Networks. “From the subtlest stylistic logo components to complete 30-second ad packages, they have been able to provide targeted branding that speaks directly to each Channel’s core demographics.”
The company was essential to Discovery’s recent repositioning of the Military Channel as well. Concrete Pictures helped establish the Channel’s identity by designing the network logo and developing branded tool kits, IDs and on-air packaging elements that contributed to the Channel’s entire visual presentation. Concrete Pictures also created Military Channel’s promotional launch DVD, copies of which were distributed in the March 28th subscription issues of Sports Illustrated and Time.
“These projects have been, and continue to be, truly fulfilling for us,” said Miles Dinsmoor, Concrete Pictures’ Senior Vice President of Production. “Not only have we been able to witness Discovery Networks’ phenomenal growth, but we have been able to play an instrumental part in visually branding its evolution.”
About Concrete Pictures
An integrated branding services and production company, Concrete Pictures creates compelling video, film and interactive television experiences that identify and promote its clients’ brands, while entertaining and informing viewers. Representing the next generation in creative media companies, Concrete Pictures has expanded across traditional industry boundaries to overcome the challenges facing its clients while identifying and seizing other new opportunities in today’s rapidly growing home entertainment environment.
For more information, visit www.concretepictures.com.
Related Keywords:Concrete Pictures, Discovery Communications, Discovery On Demand, The Science Channel, Military Channel, Dave Falcone, Miles Dinsmoor,