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Concrete Pictures Adds Laughter to Charter Ad Campaign

Infectious series of 30-second spots to promote Charter Telephone service (June 14, 2005)

Sure, laughter is contagious, therapeutic, gratifying? but its also a great motivator. Thats exactly what Concrete Pictures is banking on with its newest ad campaign for Charter Communications. Promoting the MSOs telephone service, the creative production company has built a series of 30-second ads on one mans infectious laughter as he realizes he actually gets to pocket his phone bill savings? laughing literally all the way to the bank. The message: switch to Charter Telephone for your own healthy dose of the uncontrollable giggles.

Simple, yet effective, these spots mark the latest project in Concrete Pictures continued multifaceted relationship with Charter. The burgeoning creative hot-shop was tapped earlier this year to develop a series of visual tools and user-friendly promos around the MSOs new product offerings, including VOD, HDTV and DVR.

"Our goal was to build awareness and accessibility for these products by selecting a creative team with the right insight and capability to reach the every-day viewer, said Kim Blankenburg, Charter Sr. Director of Branding and Creative Services. ?Concrete Pictures was the natural choice in developing the spots for Charter Telephone.

This latest series of ads?which also includes an intro spot (?Hello) designed for the services newest markets?are playing in Charter markets as they roll out telephone service.

A leading branding services company in the television industry, Concrete Pictures counts several MSOs among its growing client roster, including Charter, Comcast, Adelphia and Cox. The company has also done extensive work for national broadcast and cable networks.

About Concrete Pictures
An integrated branding services and production company, Concrete Pictures creates compelling video, film and interactive television experiences that identify and promote its clients brands, while entertaining and informing viewers. Representing the next generation in creative media companies, Concrete Pictures has expanded across traditional industry boundaries to overcome the challenges facing its clients while identifying and seizing other new opportunities in todays rapidly growing home entertainment environment.

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Related Keywords:Concrete Pictures, Charter Telephone, VOD, HDTV, DVR, Branding,


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