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Concero Intros Marquee VoD Software Suite

App Creates On-Demand Viewer Experience Across Multiple Platforms (November 27, 2001)
Concero Inc. today announced the introduction of Concero Marquee, a suite of software to support the development of on-demand applications including entertainment-on-demand, interactive advertising, promotional services, next-generation user interfaces and interactive video services.

Concero Marquee uses unique cross-platform software to reduce the cost and complexity of designing, delivering and presenting on-demand applications.

Concero's on-demand delivery platform includes two components:

-- Universal Delivery Engine: content management platform for distributing the right digital assets, to the right places, at the right time.

-- Universal Presentation Engine: platform to render engaging and entertaining TV-centric user interfaces across multi-vendor set top boxes.

In addition, Concero Marquee provides design and management tools which leverage the underlying platform to create and optimize the on-demand user experience. The "Design Center" enables design professionals to rapidly create and modify user interfaces and the "Business Center" enables business and marketing analysts to methodically test and optimize the on-screen promotional and merchandizing processes.

The cable industry is rapidly deploying VoD infrastructure and expects several dozen systems to be operational by year-end, reaching an audience of more than 6 million cable subscribers.

"Right now, the focus is on getting these systems launched," said Cathy Hetzel, Concero's SVP Media and Entertainment. "Concero Marquee will help operators and programmers maximize the return on their investment by providing the flexibility to rapidly adjust and optimize promotions as we learn more about consumer purchasing habits."

Concero will unveil Marquee during The Western Cable Show 2001 in booth No. 2829.

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Related Keywords:DTV Professional, Concero Inc., Concero Marquee, suite, software, development, on-demand applications, entertainment-on-demand, interactive advertising, promotional services, user interfaces, interactive video services, iTV


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