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Compuware to Participate in Mobile Site Design Panel Discussion at eTail East Conference 2011

(August 04, 2011)

DETROIT, Aug. 4, 2011 (GLOBE NEWSWIRE) -- Compuware Corporation (Nasdaq:CPWR), the technology performance company, today announced that Amir Rozenberg, Product Manager - Mobile Solutions for Compuware's Application Performance Management (APM) business will participate in a panel discussion on mobile site design, with executives from Pizza Hut, Crocs and Mobify, at the eTail East Conference 2011 in Boston.

Organizations can't simply translate their eCommerce sites to mobile and call it a day. The mobile shopping experience, offering less real estate and more reasons (distractions) to abandon, is completely different than shopping by computer. This panel discussion will dissect the needs of the mobile shopper and examine how to translate those needs into a design that works.

Session Title:

Best Practices for Mobile Site Design and Navigation


Thursday, August 11, 2011


10:30 a.m. Eastern time


eTail East Conference 2011, Sheraton Boston Hotel, Boston, MA


During this panel discussion, attendees will learn how to:


*  Leverage the lessons learned of early adopters; 


–  Common mistakes to avoid in rolling out your mobile strategy.


*  Build the mobile site experience; 


–  How important is it to create a similar user experience to your website vs.

leveraging the new functionality such as touch screen and scrolling with an iPhone?


*  Uncover what should be on your mobile home page;


*  Engage the mobile consumer; and 


–  Should mobile sites provide entertaining gimmicks or just be a functional

site which gets the consumer to the product they want?


*  Evaluate the best mobile payment methods to support.


Amir Rozenberg is Product Manager - Mobile Solutions for Compuware's APM business and has more than 20 years of experience in the mobile industry.

Compuware is a mobile shopping summit sponsor of the eTail East Conference 2011 and will be exhibiting, August 9-10 at booth #66.

The Gomez platform is the industry's leading solution for optimizing the performance of web, non-web, mobile, streaming and cloud applications. Driven by end-user experience, Gomez provides a unified view across the entire application delivery chain, from a user's browser or mobile device, across the Internet or a corporate WAN, in the cloud, to inside the data center, eliminating blind spots from the First Mile to the Last Mile.

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Compuware Corporation, the technology performance company, provides software, experts and best practices to ensure technology works well and delivers value. Compuware solutions make the world's most important technologies perform at their best for leading organizations worldwide, including 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S. web sites. Learn more at:

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CONTACT: Press Contact
Kayla Siefker, Senior Public Relations Manager,
Compuware's APM Solution - Gomez

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Compuware Corporation, One Campus Martius,
Detroit, MI 48226

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