|Page (1) of 1 - 11/14/11||email article||print page|
Completed NAPA Know How CarDomain Project Car Is RevealedClassic Chevelle Will Tour the 2012 Car-Show Circuit to Promote NAPA (November 14, 2011)
STERLING HEIGHTS, MI -- (Marketwire) -- 11/14/11 -- The completed NAPA Know How CarDomain Project Car has finally been revealed. The project car, a1965 Chevelle, was built by Kustom Creations as a promotional campaign for NAPA Auto Parts in collaboration with CarDomain.com, the world's largest online automotive enthusiast community.
The Chevelle, purchased through the CarDomain classifieds, was a partially completed father-son project that received the full custom treatment at Kustom Creations in Detroit. The makeover included disc brakes, an upgraded suspension, a manual four-speed conversion, upgrades to the 400-horsepower 396 V8, and custom paintwork featuring the NAPA blue-and-gold color scheme.
"It can definitely be a challenge to take on someone else's project, a car that's in pieces," said Harvey Ledesma, President, Kustom Creations. "But with the parts support from NAPA, we had everything we needed to transform the Chevelle into a top-notch show car."
Jen Dunnaway, editor at CarDomain.com, was on hand to witness the unveiling. "The NAPA Know How CarDomain Project Car build has been a really cool, interactive campaign for CarDomain," she said. "To be able to build out one of our members' cars purchased from our own For Sale section, document the entire project from beginning to end at a top Detroit-area custom shop and then have a gorgeous muscle car at the end of it all: this is definitely the kind of campaign that our car-enthusiast community responds to."
The Chevelle's transformation was documented in an online video series, narrated by Matt Farah of 'The Smoking Tire' and Speed Channel's 'The Car Show,' with each episode covering a different portion of the build. The series was hosted at NAPA's Brand Page on CarDomain.com, where updates to the project are posted and the company can communicate directly with its fans. The entire series can be viewed at http://www.cardomain.com/brands/napa.
Now that the build is complete, the Chevelle will soon be en route to NAPA headquarters in Atlanta, and from there it will travel to a variety of car shows and events through 2012.
About CarDomain Network, CarDomain.com, Streetfire.com and Autoholics.com:
Founded in 1998, The CarDomain Network, Inc. is well known as the largest online social community of automotive enthusiasts with over 5.5 million unique visits and 27 million pageviews per month. It has built and maintains the largest automotive enthusiast database, tracking the behavior of automotive followers, and offers innovative and customized marketing ideas to capitalize on this valuable audience.
CarDomain.com, with over 940,000 custom ride profiles, allows users to create custom profiles of their vehicles and display them to other car lovers across our vast social networks with the ability to upload, share and comment on profiles, photos and videos as well as post to other social media accounts. StreetFire.com is the leader in online automotive video sharing. Its library consists of over 2 million user-contributed videos, and streams over 10 million videos monthly. Autoholics.com displays the latest in automotive news where members can write and post their own blogs and reviews, allowing them to share their thoughts and ideas with fellow automotive fans.
For more information, please contact:
Copyright @ Marketwire
Related Keywords: project car, Chevelle, Napa, CarDomain, Know How CarDomain Project Car, car enthusiast, car shows, Marketwire, Inc., , Auto Parts, Other,