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Compendium Integrates With ExactTargetIntegration Allows Easy Repurposing of Content for Use in Email Marketing (June 05, 2012)
INDIANAPOLIS, IN -- (Marketwire) -- 06/05/12 -- Content marketers looking for an easy way to repurpose content to be used in their email marketing efforts will benefit from a new integration between Compendium and ExactTarget. Compendium (www.compendium.com), a content marketing platform that helps organizations capture and create original content in a branded hub for distribution to any marketing channel, announced a one-click integration with ExactTarget, a global provider of cross-channel interactive marketing solutions.
Now, marketers who use Compendium for content marketing can transfer content into the ExactTarget application with one click, where it can be used for emails and other digital marketing efforts.
"Most marketers struggle to develop enough content for various digital marketing efforts, so it's important that the time spent creating, proofing, managing and promoting content is maximized," said Frank Dale, president and CEO of Compendium. Compendium's integration with ExactTarget ensures that content is available to be reused in emails and e-newsletters.
"The new Compendium integration with ExactTarget will be incredibly useful in our content marketing efforts," said Lindsay Schmitt, director of marketing at The College Network. "We're looking forward to using our blog content to develop compelling new email campaigns directed towards our prospects and customers."
Compendium is planning similar integrations with other interactive marketing software providers.
A webinar, "Fuel your content marketing: social sharing & blogging," gives tactical advice on how to leverage social sharing and blogging for content marketing success.
Compendium software helps marketers easily create, capture and distribute their story online using a branded hub. Founded in 2007, Compendium has more than 350 clients in various industries, representing thousands of users. Compendium is headquartered in Indianapolis. For more information go to www.compendium.com or on Twitter at @Compendium.
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