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Company Announcement: SnapCuts; Interactive Video Marketing Platform Debuts at CESVideo + Text + Social Sharing = Radical Mobile & Web Marketing Tool (January 11, 2012)
LAS VEGAS, NV -- (Marketwire) -- 01/11/12 -- SnapCuts, a new interactive marketing platform that combines video with text messages and social media, announced its company launch at CES today. The company's flagship product, debuting on SnapCuts.com, will unveil shortly thereafter on mobile. In fusing together several activities -- video greetings, social networking, email and texting -- SnapCuts gives video content owners, advertising agencies and brands a new way to extend awareness, gain customers and sell related merchandise.
Users create 'snapcuts' messages by selecting video clips from a customizable library of branded media, adding personalized text and then sharing the combined sequence across social platforms. Geared toward video media rights holders and marketers seeking to leverage the public's interest in personal expression, SnapCuts enables consumers to use video to transform texts and emails into true 21st Century communication while seamlessly delivering promotional messages and sales offers. Video rights holders may integrate videos into SnapCuts' website or obtain white label licensing to build their own brand experience.
For marketers, Snap Cuts engages consumers in their brand in a non-obtrusive, game-like way where they're already seeking information. Metadata attached to each clip contains information about the video and can include ads, calls-to-action and links to offers.
"Our applications make the creation of video messages simple, fun and engaging for consumers," said SnapCuts' founder Bee Ottinger. "Plus we open up new revenue streams for video rights holders, including film and TV studios, advertising agencies, brands and any entity with video content. Clips are professionally cut so they work in any combination when 'snapped' together. It's a terrific way to promote new material, as with a movie release, reinvigorate archives or go viral with a clever ad catch-phrase. And merchandise sales can be converted on top of that."
Ottinger is a champion of the democratization of video and a world renowned pioneer in video editing. Her vision to evolve electronic communication hits the global marketplace just as video's accessibility on mobile platforms and social networks is skyrocketing. Her innovations in modern video editing to music have become the ubiquitous visual language used in commercials and music videos. Her style is familiar through MTV Networks and videos featuring Justin Timberlake, Janet Jackson, Cher, Shakira, Jennifer Lopez and many other artists, along with spots for Chrysler, Nike, Calvin Klein and Samsung, to name a few.
SnapCuts offers advanced new interactive tools and services that make it easy, simple and fun for anyone to create personal video messages and then share them with friends, loved ones and personal networks. Its flagship product, SnapCuts.com, enables consumers to 'snap' together video clips, add text, and then share their finished creations through social media apps and email. In addition, SnapCuts allows video rights holders and marketers to create custom snapcut experiences -- fusing brand offers with video, text, e-greetings, online networking, viral marketing and email for the ultimate in social media marketing.
Stacy Jones Hill
Assistant Account Executive
Social Radius for SnapCuts
Copyright @ Marketwire
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