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Company 3 Adds 2 DI Theaters

Adds DI Specialists Holecek, Lee (July 26, 2005)

Continuing to grow its Digital Intermediate and Feature Film services, Company 3 has constructed two new, state-of-the-art DI theaters at its facility in Santa Monica. Additionally, the company has expanded its feature film staff, appointing Carrie Holecek as Executive Producer of its Digital Intermediate Division and Jackie Lee as Director of Sales and Marketing for Feature Film Services.

Company 3, which has played a pioneering role in the development of Digital Intermediate services for feature films and other theatrical workflows, is currently enjoying particularly strong momentum. Its slate of completed films includes The Island for Director Michael Bay and Dream Works SKG, Constantine for Director Frances Lawrence and Warner Bros., The Amityville Horror for Director Andrew Douglas and MGM, House of Wax for Director Jaume Serra and Warner Bros., and The Cave for Director Bruce Hunt and Lakeshore Entertainment. Upcoming titles include Domino for Director Tony Scott and New Line Cinema, and The Weather Man for Director Gore Verbinski and Paramount.

?By focusing on creativity and personalized service, we have taken a distinctly different approach to DI Services than others in the field and it has paid off, stated Company 3 President Stefan Sonnenfeld. ?Demand for our services has developed faster than we anticipated, especially among directors and cinematographers who value quality and want to fully exploit DIs potential as a creative tool.

Company 3s project-based, creative approach to DI has been incorporated into the design of its new DI theaters. Key features of the identically configured theaters include Kinoton FP30 ECII Studio Series electronic 35mm film projectors, Barco DP100 2K DLP digital projectors, da Vinci 2K Plus color correction systems and Quantel iQ non-linear editing systems. The film and digital projectors are mounted on trolley systems to allow for perfect optical alignment and butterfly tests.

The workspace itself is an intimate, cinema-like environment designed to promote creative collaboration. ?We conducted a lot of research and sought input from many top directors and DPs on what they would like to see in a DI workspace, observed Company 3 Director of Engineering Mike Chiado. ?We kept it simple yet elegant. The results represent our best thinking and have received great feedback from clients and staff. One of the innovations of the theaters is that the colorists workstation is placed behind the viewing area so that directors and others attending a session have an unimpeded view of the projection screen.

Holecek and Lee bring considerable Digital Intermediate experience to their new roles with Company 3.  Holecek formerly served as Digital Intermediate Producer at Technicolor. Lee arrives from Digital Pictures in Sydney, Australia, where she was Executive Producer for DI.

 ?Carrie and Jackie are the ideal candidates to lead our team and to build on our success, said Sonnenfeld. ?They have very impressive credentials and, more importantly, share our commitment to cultivating relationships and delivering an exceptional product.

Holecek will oversee current production and other daily operations for the DI division, and will also assist Sonnenfeld in implementing long term strategic and growth plans. Lee will oversee new business development and head the divisions sales efforts.

?I am truly impressed with the organization that Stefan has created, with its dedication and passion for the DI process. It matches my own views and goals, said Holecek. ?A company can have the best telecine and electronic conforming systems on the market, but success in DI is really about the people. The above and beyond efforts that are made on a daily basis are what wins you business and keeps you in business.

Holecek joined Technicolor in 2003. She served as Digital Intermediate Producer on a half dozen films including Mr. and Mrs. Smith, Fahrenheit 9/11 and The SpongeBob Squarepants Movie, as well as the unreleased title, Rumor Has It. She previously spent six years (in two stints) at EFILM, with credits that included the companys first DI title, Frida. She also worked on Pleasantville and Ghosts.

A graduate of the University of Minnesota at Mankato, Holecek began her career in the corporate advertising department of Best Buy. She later worked as a broadcast producer for Minneapolis advertising agencies Campbell Mithun Esty and Fallon McElligott (now Fallon).  During her agency career, Holecek developed considerable expertise in post-production, especially for cinema ads. Her background also includes a marketing post with 3M.

A native of Australia, Lee attended Charles Sturt University, Bathurst, before beginning her career with Digital Pictures. She worked in sales and marketing and later served as Executive Producer. Her credits included Thunderstruck, the first feature to be posted in Australia via the DI process, as well as the feature Travellers & Magicians. Lee has previously been working at Company 3 as Executive Producer for DI on such projects as The Amityville Horror, House of Wax and The Cave.

?Company 3 offers a different option for DI, a boutique option, Lee said. ?Weve fashioned a creative workspace where filmmakers can feel at home, and we tailor our workflow to suit the individual clients goals, as well as their time and budgetary requirements.

Company 3 Santa Monica, is located at 1661 Lincoln Blvd. Ste. 400 Santa Monica, California 90404. For more information, call Stefan Sonnenfeld at (310) 255-6600.

Company 3 New York, is located at 545 Fifth Avenue, 5th floor, New York, New York 10017. For more information, call Stefan Sonnenfeld at (212) 687-4000.

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Related Keywords:Company 3 , Digital Intermediate , Carrie Holecek , Jackie Lee


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