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Companies Around the Globe Turn to Objectivity to Harness the Power of Big Data

Momentum Continues as 14 New Pilots Kick-Off With Objectivity to Discover the Opportunities Within Complex Data (May 23, 2012)

SUNNYVALE, CA -- (Marketwire) -- 05/23/12 -- Objectivity, provider of the leading object and graph databases, today announced it has seen a steady spike in the number of companies turning to its solutions to solve the problems of Big Data. Many companies in Asia, Europe and the U.S. have deployed new pilot programs in order to overcome limitations of relational databases and the power of real-time analytics with respect to solving their objectives.

"It's becoming increasingly clear that business intelligence tools and relational databases are only able to handle 15% of today's data. Companies in competitive spaces coupled with a tough global economy, understand that accurate, real-time decision support of all your data is the difference between recognizing opportunities or losing to the competition," said Jay Jarrell, president and CEO of Objectivity.

For more than 20 years, Objectivity has been the only provider of commercial graph and object databases with customers in the telecom, security, financial services and energy industries. Companies like Ericsson, CUNA Mutual, Siemens, Northrop Grumman, McKesson and Raytheon have used Objectivity to power some of their most powerful real-time applications for nearly 15 years. In January, Objectivity announced customers leveraging its NoSQL solutions and the renewal of existing long-term customers including: Bocad Software, Deloitte, FROX communication, Iridium Satellite LLC, L-3 ComCept, Inc., the U.S. Air Force, the U.S. Department of Defense and the U.S. Navy. The company also announced three new partnership deals with IPL, HM Informatik and Nextgen. Recently, many new companies have joined Objectivity's pilot programs for InfiniteGraph and Objectivity/DB in the following markets:

1. Several major financial services institutions in the U.S. and Germany

2. Large new federal agencies and integrators in several tier 1 and tier 2 nations

3. Fortune 100 technology companies

4. International telecom carriers and integrators

5. Large consulting companies building Big Data thought leadership practices in healthcare, finance, telecommunications and internet-based businesses

"What differentiates Objectivity from other companies is the breadth of our experience, and our ability to act as a federated connection store for disparate databases of all kinds from NoSQL to RDBMS. Specifically, InfiniteGraph and Objectivity/DB enable customers to quickly discover and leverage Big Data in real-time for the greatest power, and complexity analysis -- allowing us to partner with companies for the long-term," said Jarrell. "At the speed, size and complexity these companies need, nothing is more powerful on the market today."

About Objectivity, Inc.
Since 1988, Objectivity has been the Enterprise NoSQL leader, helping customers harness the power of Big Data for decades. With our products Objectivity/DB and InfiniteGraph, we help companies manage and discover the relationships between complex data in order to make better real-time decisions. Our customers include: AWD Financial, CUNA Mutual, Dräger Medical, Ericsson, LMS Medical, IPL, Siemens and the U.S. Department of Defense. For more information on how Objectivity can help you discover your data visit

Erica Lee
StrategicLee, Inc.
Email Contact

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