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College Athletic Programs Select FireStore Technology

FOCUS Enhancements streamlines video production and analysis (August 04, 2004)

FOCUS Enhancements Inc., a worldwide leader in video production and conversion technology, today announced that some of the nation's largest athletic programs have selected FireStore FS-3 or DR-DV5000 Camera-Mount Direct To Edit (DTE) disk recorders for video production and analysis tasks. Florida State University, Clemson University and The University of Tulsa are among the group of athletic programs to choose FireStore as their preferred tapeless technology based on its compatibility with a large number of editing and analysis packages, as well as its ability to eliminate the time-consuming capture process.

"DTE Technology allows athletic video coordinators to start editing minutes after shooting is complete. The coaching staffs can then quickly analyze plays to the benefit of the athletes," said Joe Walsh, National Sports Sales Manager for FOCUS Enhancements. "We are pleased that college football's biggest names are choosing FOCUS Enhancements FireStore FS-3 and DR-DV5000 with DTE Technology."

"With FireStore FS-3 we can quickly and easily edit our football highlights packages in a fraction of the time it used to take us," said Mark Rodin, program manager for Florida State Universities' Seminole Productions. "The time saved has allowed us to spend more time creating and editing a better highlights package."

DTE Technology is FOCUS Enhancements' unique proprietary recording process that enables the recording of video, audio, and time code directly to removable, FireWire disk drives in non-linear editing (NLE) native file formats. This eliminates the need to capture, transfer, or convert clips prior to editing. Formats include DV-OMF for Avid Xpress DV, QuickTime for Apple Final Cut, AVI 2 for Adobe Premiere, Pinnacle AVI, Canopus AVI, Matrox AVI, and many others.

Where to Buy
FireStore DR-DV5000 (with a single 40GB HDD) is available worldwide through the JVC Professional dealer and distributor network for a US MSRP of $1,895. FireStore FS-3 (with a single 40GB HDD) is available through the worldwide FOCUS Enhancements dealer and distributor network for a US MSRP of $2,195. For more information on FOCUS Enhancements and its products, please visit

About FOCUS Enhancements, Inc.
FOCUS Enhancements, Inc. (NASDAQ SC: FCSE) is a leading designer of world-class solutions in advanced, proprietary video technology. Headquartered in Campbell, CA, FOCUS Enhancements designs, develops, and markets video solutions in two distinct markets: advanced proprietary video conversion integrated circuits (ICs) and affordable, high quality, digital-video conversion and video production equipment. Semiconductor IC products include designs for PCs, game cards, internet, set-top boxes, Internet appliances, and interactive TV applications, and they are sold directly to original equipment manufacturers (OEMs). FOCUS Enhancements' complete line of video presentation and video production devices are sold globally through resellers and distributors to the broadcast, education, cable, business, industrial, presentation, Internet, gaming, home video production and home theater markets. More information on FOCUS Enhancements may be obtained from the company's SEC filings, or by visiting the FOCUS Enhancements home page at


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Related Keywords:FOCUS Enhancements, FireStore, FireStore FS-3, DR-DV5000 Camera-Mount Direct To Edit, DTE, disk recorders, Florida State University, Clemson University, The University of Tulsa, tapeless, Joe Walsh, Mark Rodin,

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