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Coke and Benefit Launch 'Get Glam' Video Chat Promotion With TokBox(March 07, 2012)
SAN FRANCISCO, CA -- (Marketwire) -- 03/07/12 -- Coca-Cola is teaming with Silicon Valley based TokBox and Benefit Cosmetics to launch a breakthrough 'Get Glam' Facebook App, offering beauty products and tips and the ability to go 'Glamming Together' with friends.
The new Facebook App, which will be promoted on specially designed Coca-Cola and Diet Coke cans, lets you get ready and 'Get Glam' for a big night out with friends via video chat, built into the App using TokBox's OpenTok Platform.
Coke's Get Glam App also features 12 bite-size documentary films providing expert beauty and styling tips to create Spring 2012 looks, as well as ideas to enhance the experience of getting glammed for a night out. Users can also like -- or 'mwah' -- their friends' photos and virtually try a range of lip colors to perfect their look.
"TokBox is helping companies and developers bring real social engagement to their websites and apps by letting them add live video chat in a customizable way," said Ian Small, TokBox CEO. "It has been fantastic working with Coca-Cola and Benefit to help create 'Get Glam' and shows how online video chat is really capturing people's imagination."
TokBox Media Contact:
Phone: (650) 390-7666
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