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Cognosante Names Eileen Cassidy Rivera, Vice President of Marketing and Communications(March 29, 2012)
MCLEAN, VA -- (Marketwire) -- 03/29/12 -- Cognosante, a leading provider of IT services to healthcare organizations, named Eileen Cassidy Rivera its Vice President of Marketing and Communications. Rivera will report to Michele Kang, CEO of Cognosante, and lead the company's marketing, communications and branding programs.
Rivera comes to Cognosante with significant experience in business, technology and government. From 2005-2011, she was Vice President of Communications and Investor Relations at Vangent, a General Dynamics company, where she led the company's external and internal communications and investor relations programs. When the company was sold by Pearson plc to Veritas Capital in 2007, Rivera played an integral role to create Vangent's name and led its branding and communications strategies. During Rivera's tenure, Vangent earned numerous industry rankings and awards, culminating with being named Government Contractor of the Year in 2011. Before joining Vangent, Rivera was Director of Public Relations at EDS Federal, which is now HP Enterprise Services.
Prior to her tenure in the government services industry, Rivera served in the Clinton Administration where she held senior roles at the Commerce Department, Small Business Administration and the Peace Corps. At Hill & Knowlton, she managed a diverse portfolio of international and corporate clients.
"Eileen is a well-known communications and branding expert who will play an instrumental role in building Cognosante's presence as a leader in healthcare transformation. She joins the company at an important time when we need effective communications strategies to catalyze our dynamic growth," said Kang.
Rivera earned a master's in business administration and a bachelor of arts, both from the American University. She studied at the Kennedy School of Government and Universidad Nacional Autonoma de México. She has lectured on corporate communications and ethics at Georgetown University's School of Continuing Studies.
Rivera was named a finalist for Corporate PR Executive of the Year by PR News in 2010. She is a guest columnist with Washington Technology and regularly writes about emerging trends in branding, marketing, corporate social responsibility and diversity.
Cognosante is a leading provider of IT services to healthcare organizations. The company assists its clients in developing, managing and executing complex healthcare information programs and infrastructures. Its expertise includes standards development, interoperability, business and technical architecture, modular system integration, health informatics, Medicaid, health information exchange, improper payment, health insurance exchange, NwHIN, and The Direct Project. Please visit www.cognosante.com for more information.
Eileen Cassidy Rivera
Vice President, Marketing & Communications
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