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Cody Simpson Expands His Brand Through Series of 16 Major Licensing Agreements; The Rising Star Will Be Featured in a Range of Product Lines(January 30, 2012)
NEW YORK, NY -- (Marketwire) -- 01/30/12 -- Atlantic recording artist Cody Simpson is staking a claim as one of the year's most iconic new stars, evidenced by a series of newly announced strategic licensing agreements expanding the Cody Simpson brand through a wide array of products and merchandise.
Cody Simpson has signed on with such innovative companies as:
Accessory Innovations, LLC (bags, socks, and wallets)
Accutime Watch Corporation (watches and other timepieces)
Added Extras, LLC (cosmetics)
Advanced Graphics, Inc. (cardboard stand-ups)
C&D Visionary (novelty items)
Central Mills, Inc dba Freeze (t-shirts)
Concept One Accessories (headwear, cold weather accessories, flip flops, slippers)
FAB Starpoint, LLC (stationery and novelty gifts)
Fathead, LLC (wall graphics)
H.E.R. Accessories, Ltd. (costume jewelry)
Kalan LP (novelty items)
Lady Sandra Home Fashions, Inc. (home textiles and room decor)
Power Play Group, Inc. (lenticular items)
Roxo LLC (collectible charms and rubber bracelets)
Trends International, LLC (posters and calendars)
The Wish Factory, Inc. (toys)
Many product lines are available now at retailers such as Claire's, FYE, and Toys "R" Us. More product lines will become available throughout 2012.
"We are excited to partner with such fabulous companies on the Cody Simpson collection. Our licensees are pushing the creative dial on products and we are working closely with our retail partners to be sure product is right," says Sara Nemerov, SVP of Consumer Products and Brand Licensing for Warner Music Group.
Over 2 million Facebook likes, approaching 2 million Twitter followers and nearly 100 million YouTube views, Simpson is already a genuine phenomenon. The Australian-born star recently made a stunning chart debut with his new EP, "COAST TO COAST," entering the SoundScan/Billboard 200 at #12. In addition, Simpson has ascended to #13 on Billboard's annual "21 Under 21" ranking, which noted that he is "slowly becoming the all-encompassing pop phenom that could make him a household name by this time next year."
"COAST TO COAST" is highlighted by Cody's breakthrough U.S. hit, "On My Mind," a top 40 favorite at CHR/Pop radio outlets nationwide, having hit #1 at Radio Disney (his second chart-topper at the network). The "On My Mind" companion video -- directed by Travis Kopach (Panic! At The Disco, 3OH!3, Boys Like Girls) -- is a certified YouTube blockbuster with nearly 10 million views and counting at Cody's official YouTube channel, www.youtube.com/user/CodySimpsonMusic.
Recently featured as MTV's "PUSH Artist of the Week," Simpson celebrated the popularity of "COAST TO COAST" with a number of high profile TV appearances, including visits to the Disney Channel's Prank Stars, QVC's Sunday Best, and the nationally syndicated Ellen DeGeneres Show, as well as a performance and mentor role on Radio Disney and the Disney Channel's "N.B.T. (Next Big Thing)" talent contest. An array of further guest shots are slated, including Nickelodeon's Bucket & Skinner's Epic Adventures, ABC's Extreme Makeover: Home Edition, NBC's Progressive Skating and Gymnastics Spectacular and the nationally syndicated Live! with Kelly. Simpson was also among the top stars featured at Australian Nickelodeon's 2011 Kids Choice Awards, where winning trophies in a trio of categories, including "Awesome Aussie," "Aussie Muso," and the prestigious "Super Fresh."
Cody has toured nearly non-stop in recent months, including a sold out co-headline tour with Greyson Chance, shows alongside Miranda Cosgrove, and appearances at such events as Arthur Ashe Kids Day festivities at the 2011 U.S. Open. Cody's own "COAST TO COAST Tour" of U.S. malls -- presented by Pastry and co-sponsored by Claire's and Defeat The Label -- drew huge crowds throughout the summer, with more than 3,000 fans turning out at each of its 10 stops to see the rising teen star in action. Simpson -- who recently returned from a blockbuster tour of Japan -- is scheduled to appear at a selection of upcoming holiday events, including tree lighting ceremonies and radio sponsored arena concerts. Full details are always available at www.codysimpson.com/shows/.
About Atlantic Records
Atlantic Records, which celebrated its 60th Anniversary in 2008, was founded in New York City and literally grew from a one-room operation into one of the world's preeminent music companies. Atlantic has released a string of recordings that have had a profound impact on the course of modern music, its rich history including such musical icons as Ray Charles, Aretha Franklin, John Coltrane, and Led Zeppelin. Today the Atlantic Records Group roster includes many of the world's most popular recording artists, among them B.o.B., Bruno Mars, James Blunt, CeeLo Green, Cody Simpson, Death Cab for Cutie, Estelle, Janelle Monae, Trey Songz, Flo Rida, Lupe Fiasco, Kid Rock, Matchbox Twenty, Jason Mraz, Sean Paul, Shinedown, Rob Thomas, T.I., Wiz Khalifa and many more.
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