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Coca-Cola Brings "Happiness" to Quepasa Games' Flagship Title, Wonderful City - RioCoca-Cola and Quepasa Games Launch "Happiness" Promotion in Wonderful City - Rio, Delivering a Branded, In-Game Experience to Over 5 Million Users on Behalf of One of the World's Most Popular Brands (November 11, 2011)
NEW HOPE, PA -- (Marketwire) -- 11/11/11 -- Coca-Cola Brasil and Quepasa Games (NYSE Amex: QPSA) today announced the launch of a new campaign within Wonderful City - Rio, one of Latin America's most popular social games. Wonderful City - Rio, which was produced entirely in Brazil by Quepasa Games' Curitiba-based team, has quickly amassed followings on Facebook, Orkut and Quepasa.com. Quepasa Games' new partnership with Coca-Cola Brasil brings an in-game, Coca-Cola-branded experience to more than 5 million Wonderful City users across three platforms; in turn, Coca-Cola will promote the successful title to millions of fans and followers on Facebook (34 million fans), Orkut (1 million community members) and Twitter (10 thousand followers).
Wonderful City - Rio takes a popular city-building concept and adapts it to one of Latin America's most beloved cities, inviting users to build their own virtual Rio de Janeiro and cultivate well-known scenery such as Sugarloaf, the Copacabana Sidewalk, and the Maracanã Stadium. The "Happiness" campaign launched today will seamlessly integrate Coca-Cola's brand message into the gaming experience. While an individual city's mood can typically vary based on how well a user has cared for it, Wonderful City users will be delighted to find that their cities are "happy" today; the standard happy face icon in their games will be replaced with a smiling red face in the shape of a bottle cap, conjuring the happiness discovered upon opening a bottle of Coca-Cola. This is followed by two in-game "missions" in which users can install Coca-Cola vending machines in their cities and collected branded virtual goods in exchange for items that help promote recycling, reinforcing Coca-Cola's commitment to sustainability.
The agreement marks another important development for Wonderful City, which has rapidly attracted an audience of over 5 million users since its launch in the Spring of this year. The campaign will not only drive substantial visibility for Wonderful City through Coca-Cola's commitment to promote the title to its own social media followers, but also offer a valuable in-game advertising case study. By establishing Wonderful City as a target for brands, Quepasa Games will be better positioned to leverage the substantial and growing opportunity associated with monetizing social gaming users through in-game advertising; according to eMarketer, brands will spend more than $124 million on in-game advertising by 2012.
"We are very excited to partner with major international brands like Coca-Cola to extend the reach of our hit title, Wonderful City," said John Abbott, CEO of Quepasa Corporation. "The game's success in attracting advertisers opens up additional monetization paths. We look forward to taking the results of this campaign to agencies throughout Latin and North America."
The Coca-Cola Brasil System
Coca-Cola Brasil operates in seven segments of the non-alcoholic beverage sector -- waters, teas, soft drinks, juices, energy drinks and sports and dairy beverages -- with a line of more than 150 products, including the regular and low calorie versions. Formed by the Coca-Cola Brasil System and 16 Brazilian manufacturer groups, in addition to the Brazilian Food and Beverage System (SABB), the company directly employs over 53,000 people and indirectly generates some 500,000 jobs.
The System's investments in Brazil have totaled more than R$ 8 billion over the past six years and in 2011, it plans to invest an additional R$ 2.5 billion. Sustainability is a commitment assumed by Coca-Cola Brasil and is reflected in the way in which the company and its manufacturers deal with people and the environment. The Coca-Cola Brasil water use rate, for example, is one of the best in the world: 1.95 liters of water are used for each liter of beverage produced -- less than half the volume used 12 years ago. In the area of recycling, Coca-Cola Brasil developed a program called "Recycle and Win" through the Coca-Cola Brasil Institute that, since 1996, has helped make the country one of the most advanced in material recycling. Today, 98.2% of all aluminum cans and 55.6% of all PET bottles are recycled. To learn more, visit the websites: www.institutococacolabrasil.com.br and www.cocacolabrasil.com.br.
Quepasa Corporation (NYSE Amex: QPSA) is the leading public-market social discovery platform and the best place to meet new people. The Company operates leading social networking sites Quepasa.com and myYearbook.com, as well as Quepasa Games, a cross platform social game development studio. Quepasa.com and myYearbook.com make meeting new people fun and easy online and on your mobile phone by combining innovative social games, virtual goods, social applications, and a robust virtual currency to facilitate introductions and break the ice. Quepasa has strong reach throughout the world, with a concentration across North and South America. Quepasa is headquartered in New Hope, Pennsylvania with offices throughout the Americas. For more information about the Company, go to www.quepasacorp.com, or join for free at www.Quepasa.com or myYearbook.com.
Cautionary Note Concerning Forward-Looking Statements
This press release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 including statements regarding Quepasa Games being better positioned to leverage the substantial and growing opportunity associated with monetizing social gaming users through in-game advertising and attracting advertisers for additional paths of monetization. All statements other than statements of historical facts contained in this press release, including statements regarding our future financial position, liquidity, business strategy and plans and objectives of management for future operations, are forward-looking statements. The words "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "will," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include continued growth of users of the game and users choosing to install the virtual goods. Further information on our risk factors is contained in our filings with the SEC, including the Form S-4/A filed on October 4, 2011. Any forward-looking statement made by us in this press release speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.
Coca-Cola Brazil Press Relations Office
Darcilia Lima - Soft Drinks
Phone #: (21) 3206-6220
Catharina Rocha - Non-carbonated beverages
Phone #: (21) 3206-6206
Renata Bern - Institutional, Sustainability and Social Responsibility
Phone #: (21) 3206-6228
Rodrigo Mourao - Coordinator
Phone #: (21) 2559-1159
Quepasa Corporation Contacts:
E. Brian Harvey
Vice President of Capital Markets and Investor Relations
Follow us on StockTwits or Twitter at QuepasaCorp
Rafael Aguilher da Costa
Quepasa Games - President
+55 41 9927 9797
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