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Cobra Shows Off Latest Consumer Gadgets for Safe and Entertaining Summer Travel at gdgt Live New York

Personal Loss Prevention, Driving Safety and Convenience, and the New Cobra Vedetta SLR 650G Lead the Lineup at Festive Consumer and Press Event (June 25, 2012)

NEW YORK, NY -- (Marketwire) -- 06/25/12 -- Cobra Electronics Corporation (NASDAQ: COBR), a leading designer and marketer of award-winning mobile and consumer electronics, today announced its sponsorship and plans for this evening's gdgt Live New York consumer electronics showcase and party. The event is free of charge and open to the public, and takes place tonight, June 25th, at the Altman Building, 135 West 18th Street, from 7:00 p.m. - 10:00 p.m. Consumer technology enthusiasts are encouraged to RSVP by clicking here.

Throughout the evening's events, Cobra will preview some of its hottest new mobile and consumer electronics gadgets right in time for safe summer traveling. Products to be showcased include:

Cobra iRadar™ 200 (Universal)
The latest model of Cobra's multi-award-winning detection system, Cobra iRadar 200 consists of a sleek dash-mounted smart detector unit paired via Bluetooth® to a powerful yet intuitive smartphone app. Together the system detects police radar/laser signals and notifies users in real-time of upcoming caution areas, excessive vehicle speed, live police and photo enforcement areas, and then automatically shares caution information with other iRadar users nearby. The new system offers universal support for Android™ and iOS smartphones and retails for $129.95.

Cobra Tag™ Universal
One of this season's hottest gift ideas for avid smartphone users, Cobra Tag Universal is a personal loss prevention system for protecting smartphones, backpacks, car keys, purses, laptop bags, and other personal valuables. This small, sleek key fob device and smartphone app warns Cobra customers when they are about to leave their valuables behind. Now with universal support for Android, BlackBerry® and iOS smartphones. MSRP: $59.95.

Cobra JoyRide™
New for 2012, Cobra JoyRide is an incredibly smart yet highly affordable automotive charging system that automatically reconfigures your Android smartphone settings when you enter or exit your vehicle. The free companion Android app dramatically simplifies how your phone operates in the car such that pushing a single button can initiate phone calls, launch voice commands, learn about road hazards and even launch navigation apps. MSRP: $39.95.

Cobra Vedetta™ SLR 650G
The newly released Cobra Vedetta series is setting the new standard at the high end of the radar/laser detection market. The Vedetta line sports a 2.4-inch TFT color LCD display and can be mounted virtually anywhere on the windshield or dash. Not only does Vedetta deliver unparalleled performance and range but it also boasts an integrated GPS receiver and free, lifetime access to its AURA™ national database of speed trap locations. MSRP: $309.95.

About Cobra Electronics:
Cobra Electronics is a leading global designer and marketer of communication and navigation products, with a track record of delivering innovative and award-winning products. Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recognized Cobra for the company's innovation and industry leadership. To learn more about Cobra Electronics, please visit the Cobra site at Follow Cobra on Twitter at and Like Us at

Media Contacts:
Susan Donahue
Skyya Communications
(646) 454-9378
Email Contact

Chris Kooistra
Cobra Electronics
(773) 307-8386
Email Contact

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