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Cobra Previews Cool Gadgets and Hot Gift Ideas for Moms, Dads and Grads at gdgt Live Chicago

Home Town Venue Is the Perfect Opportunity for Consumers to Take in the Hottest New Consumer Electronics Innovations (May 11, 2012)

CHICAGO, IL -- (Marketwire) -- 05/11/12 -- Cobra Electronics Corporation (NASDAQ: COBR), a leading designer and marketer of award-winning mobile and consumer electronics, today announced its sponsorship and participation at this evening's gdgt Live Chicago consumer electronics showcase and party. The event is free of charge and open to the public, and takes place May 11th at the Tribune Building, 435 N. Michigan Avenue, from 7:00 p.m. - 10:00 p.m. Consumer technology enthusiasts are encouraged to RSVP by clicking here.

Throughout the evening's events, Cobra will highlight some of its hottest new mobile and consumer electronics gift ideas in advance of Mother's Day, Father's Day, and graduation season, including:

Cobra iRadar™ 200
The latest model of Cobra's multi-award-winning detection system, Cobra iRadar 200 consists of a sleek dash-mounted smart detector unit paired via Bluetooth® to an intuitive smartphone app. Together the system detects police radar/laser signals and notifies users in real-time of upcoming caution areas, excessive vehicle speed, live police and photo enforcement areas, and then automatically shares caution information with other iRadar users nearby. The new system offers universal support for Android™ and iOS smartphones and retails for $129.95.

Cobra Tag™ Universal
One of this season's hottest gift ideas for avid smartphone users, Cobra Tag Universal is a personal loss prevention system for protecting smartphones, backpacks, car keys, purses, laptop bags, and other personal valuables. This small, sleek key fob device and smartphone app warns Cobra customers when they are about to leave their valuables behind. Now with universal support for Android, BlackBerry® and iOS smartphones. MSRP: $59.95.


Cobra JoyRide™
New for 2012, Cobra JoyRide is an incredibly smart yet highly affordable automotive charging system that automatically reconfigures your Android smartphone settings when you enter or exit your vehicle. The free companion Android app dramatically simplifies how your phone operates in the car such that pushing a single button can initiate phone calls, launch voice commands, learn about road hazards and even launch navigation apps. MSRP: $39.95.

About Cobra Electronics:
Cobra Electronics is a leading global designer and marketer of communication and navigation products, with a track record of delivering innovative and award-winning products. Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recognized Cobra for the company's innovation and industry leadership. To learn more about Cobra Electronics, please visit the Cobra site at www.cobra.com. Follow Cobra on Twitter at www.twitter.com/CobraElectronic and Like Us at www.facebook.com/CobraElectronics.

Media Contacts:
Susan Donahue
Skyya Communications
(646) 454-9378
Email Contact

Chris Kooistra
Cobra Electronics
(773) 307-8386
Email Contact


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