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Cobra Gets Wired for the Holidays With 'Must-Have' Gift Ideas for Gadget Lovers at New York City WIRED Store Debut

Cool Products for Driver Safety and Smartphone Loss Prevention Top the List for 2011 Gift Giving (November 16, 2011)

CHICAGO, IL -- (Marketwire) -- 11/16/11 -- Cobra Electronics Corporation (NASDAQ: COBR), a leading designer and marketer of award-winning consumer and mobile electronics, today announced that some of its hottest new products for gadget enthusiasts will be featured in the WIRED Store in New York City for the 2011 holiday season. Holiday shoppers can now experience firsthand Cobra's must-have gift ideas at WIRED magazine's seventh-annual WIRED Store at 42nd and Broadway in New York City from November 18 through December 24, 2011, with online shopping available as of November 14th.

Throughout the WIRED Store's five-week run in downtown Manhattan, Cobra Electronics will feature the following award-winning and highly affordable products for gadget lovers:

Cobra iRadar™
The award-winning Cobra iRadar automotive Smart Detection System was the industry's first product to combine industry leading radar/laser detection technology with the power of your smartphone. The second generation of iRadar takes detection to the cloud. The Cobra iRadar Community allows users to report and warn other users of live police, caution areas, and photo enforcement areas in real-time. In addition, when an iRadar detects a safety alert or caution it can automatically share this information with other iRadar Community users nearby.

Cobra Tag™
Misplacing smartphones, keys, laptops and other essentials is inevitable. The new Cobra Tag is a small, sleek key fob device with a free companion smartphone app and uses Bluetooth® wireless technology and a separation alarm to link your valuables to your smartphone -- ensuring Cobra customers never leave their valuables behind. The Cobra Tag system monitors the distance between the phone and tagged items and produces an audible alert if they become separated. What's more, in the event that a valuable possession is left behind, the Cobra Tag app will record the GPS location and time of day the item was lost, and will send this information to a pre-configured contact list via email, text message, or even a linked Facebook or Twitter account.


The seventh annual WIRED pop-up retail store in New York City puts today's hottest products in the hands of holiday shoppers with an interactive gallery and live event space showcasing what's new and next for the holidays. From gadgets, games and gear to apparel and décor, the WIRED Store brings WIRED magazine's cutting-edge style, attitude and technology to life. WIRED Store visitors are invited to test products, attend events, and purchase featured products online at store.wired.com. Store hours are from noon to 7 p.m., Wednesday through Sunday, and closed each Monday and Tuesday and on Thanksgiving.

For the 2011 Holiday Season, Cobra recommends that consumers consider a few of the company's affordable, in-demand products as gift ideas for automotive and mobile electronics enthusiasts.

About Cobra Electronics:
Cobra Electronics is a leading global designer and marketer of communication and navigation products, with a track record of delivering innovative and award-winning products. Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recognized Cobra for the company's innovation and industry leadership. To learn more about Cobra Electronics, please visit the Cobra site at www.cobra.com.

Follow Cobra on Twitter at www.twitter.com/CobraElectronic and Like Us at www.facebook.com/CobraElectronics.

Media Contacts:
Susan Donahue
Skyya Communications
(646) 454-9378
Email Contact

Chris Kooistra
Cobra Electronics
(773) 307-8386
Email Contact


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