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Cobra Electronics to Celebrate Professional Drivers at the Iowa 80 Truckers Jamboree

Cobra Plans Giveaways, Raffles and More to Express Appreciation to Professional Drivers at Festive Family Event (July 09, 2012)

CHICAGO, IL -- (Marketwire) -- 07/09/12 -- Cobra Electronics Corporation (NASDAQ: COBR), the leading designer and marketer of Citizens Band (CB) Radios and the number one choice of professional drivers, today announced that it will be participating in this year's Iowa 80 Truckers Jamboree, an annual event designed to celebrate the trucking industry by educating and entertaining attendees with live music, trucking vendor exhibits and displays, celebrity appearances, and other fun activities. The Iowa 80 Truckers Jamboree is taking place July 12-13 at the Iowa 80 Truck Stop, the world's largest truck stop in Walcott, Iowa.

Cobra Electronics, along with special guest Robb Mariani the host of American Trucker, will be meeting and thanking drivers for their support, and for the work they do at the Iowa 80 Jamboree.

"Professional truckers have been a critically important part of our business and our success for more than 50 years now and many of them are our biggest supporters and advocates," said Sally Washlow, senior vice president of marketing and sales for Cobra Electronics. "We owe a great deal of gratitude to these great people and this industry, and we are looking forward to seeing all of them in Iowa this week."

In appreciation at the Jamboree, Cobra will have a number of giveaways, as well as raffling off the following new products for professional drivers:


Cobra 29 LX BT

Cobra's 29 LX model is the industry's most advanced CB Radio which delivers on safer driving with an array of powerful features including Bluetooth® wireless technology, which allows truckers to wirelessly connect their CB radio to their mobile phone. On the road, drivers can make and receive cell phone calls through the 29 LX BT "hands free" without ever touching their phone. Additional safety features includes 10 NOAA weather channels, 24/7 Emergency Weather Alerts, a LCD display and a noise cancelling microphone and more.

Cobra 8000 Pro HD

The Cobra 8000 Pro HD truck-specific navigation system is the industry's most complete truck-specific navigation system, certified the highest in route quality and reliability. This unit features a 7-inch HD Screen with live and predictive traffic, free lifetime map updates, lane assist, mileage log, and lifetime access to AURA™ Speed and Red Light Camera database.

About Cobra Electronics:

Cobra Electronics is a leading global designer and marketer of communication and navigation products, with a track record of delivering innovative and award-winning products. Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recognized Cobra for the company's innovation and industry leadership. To learn more about Cobra Electronics, please visit the Cobra site at www.cobra.com. Follow Cobra on Twitter at www.twitter.com/CobraElectronic or Like Us at www.facebook.com/CobraElectronics.

Media Contacts:
Susan Donahue
Skyya Communications
(646) 454-9378
Email Contact

Chris Kooistra
Cobra Electronics
(773) 307-8386
Email Contact


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