(NASDAQ: COBR), a leading designer and marketer of award-winning mobile and consumer electronics, today announced that Cobra JoyRide™, a smart charging accessory for persona....." />
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Cobra Electronics Named Finalist in 2012 CTIA E-Tech Awards

Cobra JoyRide(TM) Recognized for Innovation in Automotive & Safe Driving Mobile Apps (April 25, 2012)

CHICAGO, IL -- (Marketwire) -- 04/25/12 -- Cobra Electronics Corporation (NASDAQ: COBR), a leading designer and marketer of award-winning mobile and consumer electronics, today announced that Cobra JoyRide™, a smart charging accessory for personalizing the in-car smartphone experience, has been named a finalist in the Automotive & Safe Driving Mobile Apps category of CTIA's annual Emerging Technology (E-Tech) Awards competition.

The CTIA E-Tech Awards honor the most innovative new products in 15 categories spanning the areas of mobile apps, consumer electronics, enterprise and infrastructure. Winners, including Best in Show and Best Online Pick, will be announced on Wednesday, May 9 at 2:00 p.m. CDT by Jon Fortt, technology correspondent for CNBC on the Exhibit Innovations Stage at International CTIA WIRELESS, taking place May 8-10, 2012 at the Ernest N. Morial Convention Center in New Orleans. Hundreds of entries were judged by a panel of recognized industry experts, media and analysts and scored on innovation, functionality, technological importance, implementation and overall "wow" factor.

Cobra JoyRide for Android™ smartphones is a smart car charging innovation designed to intelligently customize the way the owner's smartphone behaves when entering and exiting their vehicle by automatically reconfiguring the phone for in-car usage. The companion Android app communicates with the JoyRide Charger and opens up a host of possibilities for personalizing and improving the in-car smartphone experience. JoyRide dramatically enhances automotive safety since pushing a single button on the 12V charger can initiate phone calls, launch voice commands, share information about road hazards and live police, pause and play music, and even launch GPS navigation apps or other favorite in-car applications. The simple and intuitive app interface also gives users control over power settings for Wi-Fi and Bluetooth®. The Cobra JoyRide application can also save the GPS position of the owner's vehicle on the Android phone and help them navigate back to their parking spot.

Between now and May 8, website visitors may vote for the "Best Online Pick" at www.ctiashow.com/awards. For more information on the E-Tech Awards, visit www.ctiashows.com/awards, and for a comprehensive look at the CTIA conference program, visit: www.ctiawireless.com.


About CTIA Shows
CTIA Shows bring together all industries advanced by wireless technology for intense business, learning and networking. International CTIA WIRELESS® takes place May 8-10, 2012 at the Ernest N. Morial Convention Center in New Orleans, La. CTIA ENTERPRISE & APPLICATIONS™ takes place Oct. 9-11, 2012 at the San Diego Convention Center in San Diego, Calif. Visit www.ctiashows.com.

About CTIA
CTIA-The Wireless Association® (www.ctia.org) is an international organization representing the wireless communications industry. Membership in the association includes wireless carriers and their suppliers, as well as providers and manufacturers of wireless data services and products. CTIA advocates on behalf of its members at all levels of government. The association also coordinates the industry's voluntary best practices and initiatives, and sponsors the industry's leading wireless tradeshows. CTIA was founded in 1984 and is based in Washington, D.C.

About Cobra Electronics:
Cobra Electronics is a leading global designer and marketer of communication and navigation products, with a track record of delivering innovative and award-winning products. Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recognized Cobra for the company's innovation and industry leadership. To learn more about Cobra Electronics, please visit the Cobra site at www.cobra.com. Follow Cobra on Twitter at www.twitter.com/CobraElectronic and Like Us at www.facebook.com/CobraElectronics.

Media Contacts:
Susan Donahue
Skyya Communications
(646) 454-9378
Email Contact

Chris Kooistra
Cobra Electronics
(773) 307-8386
Email Contact

Amy Storey
CTIA-The Wireless Association
Office: (202) 736-3207
Email Contact

Traci Hoch
Waggener Edstrom for CTIA Shows
Mobile: (631) 942-7549
Email Contact


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