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CloudFloor DNS Announces New DNS Record Type -- "Alias Record"

"Alias Record" Breaks CNAME From Its Normal Constraints, Improving Speed and ROI (December 08, 2011)

WALTHAM, MA -- (Marketwire) -- 12/08/11 -- CloudFloor DNS, the leading international provider of managed DNS and domain name services, announced the introduction of the brand new "Alias Record." This exclusive new record type allows users to add a CNAME to any record group and have it treated by the resolving client as an A Record, saving users time and money.

The Alias Record is a new record type, exclusive to CloudFloor DNS. It addresses the scenarios where CNAMEs are required, while breaking them free of their limitations. The Alias Record gives the CNAME all the capabilities of the A Record, while improving overall DNS performance. This not only offers users much greater flexibility, but saves time and money as well. Preliminary testing has shown an average of 50 ms saved over typical connections by using the Alias Record, with top savings reaching the 250 ms mark.

"Through our innovative solution, the Alias Record clones the CNAME record and once resolved, it can be served as part of a load balancing group with other A Records seamlessly," said Paul Smith, Director of DNS Services for CloudFloor DNS. "As A Records are completely compatible with root or naked domains, you can point your root directly to the Alias Record."

Cloud services such as Google, Amazon EC2 and Elastic Load Balancers (ELB) generally make it easy to integrate DNS, as most supply a CNAME record to which users point their DNS host names. However, CNAMEs come with many limitations. For example, users cannot normally point a naked domain or root record to a CNAME. Additionally, CNAMEs cannot be present with other record types of the same host name, so if users wish to use load-balancing features with groups of A Records and CNAMEs in this instance, they are unable to do so. These limitations not only add unnecessary complexity but also require valuable time to avoid.

CNAMEs are used as low maintenance DNS setups. If a service provider's IP address changes, the settings would not have to change (as opposed to A Records, which would have to be changed to reflect the new IP). Additionally, ELBs often change their IP addresses in response to load. This can even be done without notice to the users, therefore making the CNAME the only reasonable solution for these technologies.

About CloudFloor DNS
CloudFloor DNS, formerly known as MicroTech Limited, is the leading international managed DNS and domain name provider. Headquartered in Guernsey, Channel Islands, UK, CloudFloor DNS has been the leader of enterprise and home user DNS and domain name services in Europe for over 12 years, renowned for its customer service and sophisticated platform of easy to use tools. In 2010, CloudFloor DNS opened an office in Boston, MA, USA to serve its expanding U.S. enterprise and small business customer bases. CloudFloor DNS is improving DNS through smarter solutions and better tools to common and new Internet infrastructure problems. For more information about CloudFloor DNS, visit

About CloudFloor
CloudFloor, a division of Everbridge, Inc., is a product leader in cloud management, cloud optimization, and DNS. The company was founded in 2010 by a team of seasoned technology executives and entrepreneurs. CloudFloor recently released its next-generation cloud management and optimization platform, CloudControl, in a free private beta. In 2011, CloudFloor was acquired by Everbridge, Inc., the world's leader in emergency and incident notification systems. For more information about CloudFloor, visit

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Media Contact:

Michael Gottesman
CloudFloor DNS
781-373-5823, ext. 22

Copyright @ Marketwire

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