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Clickatell Announces Personalized Priority Messaging Award-Winners

Mobile Messaging Campaigns Recognized for Excellence by World's Largest PPM Provider (October 26, 2011)

REDWOOD CITY, CA -- (Marketwire) -- 10/26/11 -- Clickatell, the global leader in mobile communications specializing in SMS messaging as a service, announced today the winners of the inaugural 2011 Personalized Priority Messaging (PPM) awards. The winners were chosen by the judges for their innovative use of mobile messaging, to, amongst others, build close customer connections, develop effective internal communications and improve global safety and security.

Drawn from a range of sectors from emergency services to retail, the award-winners' mobile message communications exhibited leading characteristics of successful PPM campaigns: making valuable use of the ubiquity, and push-messaging capability of the SMS protocol to deliver value for the message sender and the receiver as a result of message simplicity, contextual relevance and time-sensitivity.

"With a higher response rate than any other media type, SMS can be a highly effective method of communication to develop personal relationships with any business stakeholders -- and the PPM awards prove that the days of traditional bulk mobile messaging are truly long gone," said Pieter de Viliers, CEO of Clickatell. "We created the awards to highlight innovative ways companies are leveraging PPM to reach and influence their audience more effectively than with any other media type."

Universal Alert, used by NASA and the U.S. Military to connect people during an emergency, received the public vote for its use of PPM. This Public Priority Award-winner, headquartered in New Jersey, tapped Clickatell's mobile messaging gateway to simplify mobile group communications. "Personalized Priority Messages are the most effective means to reach people during an emergency, and potentially save lives, as they are received at a far higher rate than any other communication type," said Seth Danberry, CEO of Universal Alert.

South Africa's largest online marketplace, bidorbuy, was named the winner in the Enterprise category for using PPM to alert bidders in online auctions when they have been outbid, and Databuzz, a software consultancy company from Australia, won the Application Developers award for its companion service, fmSMS which allows users to send relevant SMS messages to a database of contacts on FileMaker. QLess, the winning SMB from Los Angeles CA, aims to use PPM to eliminate the experience of waiting in line. "When used effectively, SMS can provide businesses with a powerful way to get the message out and improve the customer experience," said Alex Backer, Founder and CEO of QLess. "With SMS, we were able to provide personalized convenience and huge time savings to our customers by helping them avoid dreaded lines and long waits. We are honored to be recognized by the PPM Awards for our work."

The full list of PPM Award winners and runners-up are as follows:

Enterprise Category
Winner: Bid or Buy, 1st Runner Up: May Places

Small and Medium Business Category
Winner: QLess, 1st Runner Up: Pin Point Alerts Ltd (Map Alerter), 2nd Runner Up: Teach Me 2

Application Developers Category
Winner: Databuzz (fmSMS), 1st Runner Up: iGeek, 2nd Runner Up; Web Industry

Public Priority Award
Winner: Universal Alerts

More information on the PPM Awards can be found at

About Clickatell, Inc.

Clickatell -- the global leader in Personalized Priority Messaging through all mobile devices -- is the largest Online SMS mobile messaging gateway in the world, covering 819 networks in 220 countries and territories, with the potential to reach 5 billion mobile phone users -- more than 70 percent of the world's population. Clickatell enables simpler, quicker and more verifiable delivery of high-value, just-in-time, individualized communications and associated mobile transactional services. Its carrier-grade mobile messaging solutions have been embraced by more than 13,000 enterprise, government, medium and small business customers and application developers. Backed by Sequoia Ventures, DAG Ventures and Ethos, Clickatell is headquartered in Redwood City, CA, and has offices in South Africa.

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Kevin Sugarman
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